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Welcome from Aleksandra
 Years later, I can still recall my dance teacher's detailed instructions and corrections. "Lead with your right, now your left; lead with your toe, now your heel; lead with your hip not your head!" It was hard work to use all these instructions, and sometimes frustrating to hear the corrections, but worth the effort as I practiced to perfect my waltz or tango. As hard as I was working, my partner had even more to do. Besides refining his own technique, he had the responsibility of leading us both through the complex routine of a breathtaking dance. Although it was a joint, cooperative effort, he was ultimately in charge. As a person used to taking the lead, being the follower in this partnership was challenging for me! I didn't always approve his choices, but I understood my role, and knew that it was just as important as his.
I recently met Chicago's Mayor Richard M. Daley, in association with my work with Olympics 2016. As we shook hands, I realized that although I am the leader of a company in my professional life, I also welcome the role of energetic follower when it comes to making our great city even greater.
Children often complain to their parents, "I can't wait until I grow up and can do anything I want, like you." It's only as we mature that we fully realize that choices mean responsibility, and how difficult it really is to be the one in charge. Still, as adults we sometimes wish we could always lead in our professional and personal lives. It's important to remind ourselves that in any organization, it takes a cooperative effort between leaders and others to accomplish goals. It's sometimes pointed out that CEOs and political leaders receive credit for the efforts of those who work for them, but it's also true that a leader is the first one to be blamed and judged when things go wrong. Leaders are - and should be - held to a different set of standards. No leader can please everyone at all times, and that is not a leader's job. Instead, he or she must balance all the different aspects of the organization, seek out bright and talented people to work together, and use all the resources at hand - including ideas of others - to make decisions that seem best for the organization. Of course, every leader makes mistakes, but we each must act according to his or her wisdom and experience, and try to learn from any missteps. As a silent follower on the ballroom dance floor, I forgave my partner when he led us too close to another couple. As CEO of Russian Pointe, I search for the wisdom and knowledge to lead and develop the company. As a citizen of Chicago, I support and help Mayor Daley to implement his vision and goals for the city of Chicago in national and global arenas. In a recent article in the Harvard Business Review, I read that a particular part of a CEO's job is to link the external world with the internal organization. I believe that this is true for leaders in all areas; it's a job they must do because without the outside there is no inside. An artistic director of a ballet company provides the vision behind performances that reach out to audiences. Parents interpret the outside world for their children, while preparing them to enter the world as adults. A CEO is the public image of the company, without which it would not exist. Perhaps the keys to all leader-follower relationships are cooperation and communication. As we play our roles as leaders, we must hear the ideas of those working with us, at the same time that we acknowledge, accept and enforce our greater responsibility. As followers in many different situations, it is important to remind ourselves of the leader's role as a decision-maker and link to the outside world, and his or her greater burden of responsibility. With cooperation, communication and confident leadership, any organization has its best chance of success.
Aleksandra Efimova, President
photo: Aleksandra Efimova with Mayor Daley |
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Coming Events
Quarterly Pointe Fitting Seminar
Russian Pointe Dance Boutique
July 11-12
It's not too late to sign up for the July seminar in Chicago! Registration is limited, but several spots remain open. Please contact us at 312.332.7200 to reserve your place.
Russian Pointe On the Road
Trunk Show Seminars
July 5, 6, 26, 27
Middlebury, CT; New York, NY
July 10
North Carolina Dance Theatre
Charlotte, NC
August 1
Footlights
Frederick, MD
Contact Joy at 301.696.1558 for fitting appointments (at Footlights only). |
| NEW! Russian Pointe
Ballet Slipper Guide
Russian Pointe's Ballet Slipper Guide, with detailed information about each model, will be printed this month and available to authorized retailers. Russian Pointe slippers are made of super-soft, durable canvas, conform smoothly to the arch and are available in two vamp shapes and three vamp lengths.
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| Chicago Sister Cities
International Festival
Click for photo gallery
Russian Pointe president Aleksandra Efimova represented Chicago's Sister City Moscow, Russia in an international parade and festival on June 15. Aleksandra serves on the Moscow Committee of Chicago Sister Cities International Program.
Chicago's Daley Plaza was transformed for the four-day festival into an international village with food, merchandise and entertainment from around the world.
On June 16, Aleksandra appeared with Dina Altieri, a chef and instructor at Kendall College, for a Russian cooking demonstration. As Chef Altieri prepared blini, Aleksandra explained the process and spoke about the cultural significance of the dish. |
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Victoria Jaiani and Fabrice Calmels of the Joffrey Ballet perform at the British Embassy Residence in Washington. |
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Aleksandra Efimova conducts a fitting during a June 20 trunk show at Dancer's Wardrobe in Fredericksburg, VA (Corinne Kuehner, owner). | |
New Russian Pointe Website!
The Russian Pointe website has been redesigned and will up and running in its new form by late August.
Focused on ease of use, the new site's highlights include improved Boutique browsing and checkout, new informational features such as video clips to enrich pointe shoe specifications and fitting, an authorized retailer search page and option for retailers to receive fitting appointments via email, and all major Russian Pointe publications for download. |
| Nederlands Dans Theater I
Pre-performance reception
Click for photo gallery
Nederlands Dans Theater artistic director Anders Hellström and choreographers Paul Lightfoot and Crystal Pite joined guests for a reception at Russian Pointe Dance Boutique on June 17.
The three gave an inspirational speech that offered personal connections to the pieces in the performance that followed at Auditorium Theatre. Netherlands Consul General Willem Schiff was also an honored guest.
Nederlands' performance was "beyond words, mercilessly touching," said Elizaveta Efimova of Russian Pointe. A special poignancy was added to the reception and program because the performance was Hellström's last with the company. |
| Russian Pointe DVD to be released in July
The new DVD is ready to print and will begin distribution this summer. Retailers will receive information about distribution this month.
The DVD will include both new films - The Russian Pointe Experience and Crafted by Hand, Fit by Hand: Fitting pointe shoes with Russian Pointe. Individual segments will also appear alongside the corresponding information on the website. |
Ashley Wheater honored in Washington British Ambassador hosts evening for Joffrey patrons and friends
Aleksandra Efimova was among about 50 invited guests at an elegant evening hosted by British Ambassador Sir Nigel Sheinwald and his wife, Lady Sheinwald (Dr. Julia Dunne) in Washington, DC on June 18. Other guests included many members of the patrons' organization Joffrey Circle.
The evening was presented as a welcome to Washington for Ashley Wheater, Joffrey's artistic director. Mr. Wheater was born in Scotland and raised in England, where he trained at the Royal Ballet School and performed with the Royal Ballet and English Festival Ballet.
Joffrey dancers Fabrice Calmels, Victoria Jaiani and Aaron Rogers performed pieces by choreographers Christopher Wheeldon, Val Caniparoli and Edward Liang in the grand but intimate setting of the British Embassy Residence. (See photo at left.)
Ashley Wheater, British Ambassador, Victoria Jaiani, Fabrice Calmels, Aaron Rogers | |
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My First Pointe Shoes: A Parents' Guide is earning praise from retailers for its authoritative and essential answers to common questions about beginning pointe work, presented in a beautifully-designed format. "Parents have been really grateful for it," said Joy Ellis, owner of Footlights in Frederick, MD. "They rely on us to give them the necessary information [and] this Guide is a reliable tool, concise and easy-to-read." Ellis keeps the Guide available as a reference for her staff and for parents and dancers at fittings, and also distributes copies to her customers.
Information in the Guide is not limited to Russian Pointe shoes, and is useful for dancers at all levels of their training, not just beginners. In the July issue of Dance Retailer News, Cheryl Moore, owner of The Dance Collection in Dover, DE said, "We also plan on using Russian Pointe's book My First Pointe Shoes: A Parents' Guide to educate parents. I think this will help explain to them what dancing on pointe is all about."
Available free of charge to retailers; contact customer service at 312.332.7200. |
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