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 Russian Pointe Newsletter
January 2009
Russian Pointe 
In This Issue
:: Greetings from Aleksandra Efimova
:: T-shirt line
:: Quarterly on-site seminar
:: DRN Expo
:: Joffrey uniforms
:: Toast on the Magnificent Mile
:: On-the-road seminar
Aleksandra EfimovaGreetings!
 
Welcome to 2009! I am happy that we are beginning, and celebrating, this New Year together.
 
I love everything about the New Year. Anticipation and excitement for a new beginning. Bubbling champagne on New Year's Eve. Making a snowman at 1 am on January 1. Friends and family coming together.
 
To me, entering a new year is like starting a new dance class or stepping onto the stage for a new performance. No matter how many performances, lessons and variations are in a dancer's past, no matter how confident she feels, there will be anticipation and excitement, mixed with some degree of anxiety and uncertainty.
 
Every new beginning brings with it similar anticipation and uncertainty. But just as a dancer doesn't start from scratch for each performance, we draw from the past to meet the challenges of each of our new experiences. As this new year progresses, we will repeat past events and actions but also experience new ones and have new ideas. Can we bring a fresh perspective to both old and new, enhancing and building upon what has gone before? I certainly hope so. For a dancer, previous lessons and rehearsals are the foundation for every advance into more complex and satisfying performance. Throughout the rest of life, too, we are constantly given opportunities to bring new depth to what has gone before.
 
A new year inspires us to plan, resolve and dream, while promising its fair share of the unexpected and unplanned. On the stage, some surprises are welcome and exciting, such as a double pirouette turning into a triple, or a balance held for a precious second longer than before. Others are much less welcome and require professionalism, confidence and the ability to think on your feet and keep going without interruption. Fortunately, in our everyday and professional lives, we usually have more time to react to the more unwelcome surprises, to plan an appropriate and elegant response to situations that go against our plans. On stage and off, both welcome and unwelcome surprises are opportunities for growth and enrichment.
 
At Russian Pointe, we are planning and anticipating many exciting events. February and March will be filled with trade shows across the nation. Pointe shoe trunk shows continue at our authorized retailers' locations. Enriching seminars and glittering receptions will be held at the Boutique on Michigan Avenue in Chicago. And, we are preparing amazing new collections of pointe shoes and Russian Pointe tees.
 
I look forward to traveling through this year with you. I am thrilled that life is full of surprises. I wish for you an abundance of pleasant and positive experiences, and the strength and grace to meet the difficult ones. Let's join together to overcome challenges and celebrate joyful moments, both planned and unexpected.
 
Aleksandra Efimova,
President
Russian Pointe Tees Unveiled
 
RP teesAfter a website countdown, Russian Pointe's exciting new line of luxury tees debuted in December. Form-fitting and flattering in a lightweight super-soft cotton, the tees feature the elegant Russian Pointe symbol in metallics and rhinestones. A new limited-edition love-inspired design will be introduced on Valentine's Day. Available exclusively from Russian Pointe, at the Boutique in Chicago or online.
Quarterly Pointe-Fitting Seminar
February 7-8
 
Russian Pointe invites all retailers to join us for an enriching pointe-fitting seminar at Russian Pointe Dance Boutique in Chicago. Enhance and refine your fitting skills while enjoying discussions with fellow retailers, Russian Pointe staff and president Aleksandra Efimova. Russian Pointe's seminars are focused and hands-on, and have earned enthusiastic praise from participants from around the country. Click here to learn more about the seminar.
Dance Retailer News Exposition
February 22-24
 
Russian Pointe will be at booth 418 at February's DRN Expo in Las Vegas. See you there!
Joffrey Uniforms
 
Joffrey AcademyRussian Pointe Dance Boutique is pleased to offer required dancewear for the Joffrey Academy of Dance.
 
Shop for Joffrey uniforms at the Boutique in Chicago or online.
Toast on the Magnificent Mile
February 14
10 am-6 pm
 
Celebrate Valentine's Day at Russian Pointe Dance Boutique! Please join us in the luxurious theater-inspired Boutique for sparkling beverages and Russian chocolates, plus the eagerly anticipated unveiling of the new love-inspired Russian Pointe tee. 
 
Toast on the Magnificent Mile includes many special events and offers in the North Michigan Avenue area of Chicago, including fireworks every Saturday evening.
On-the-road Seminar
February 16
 
Russian Pointe's next on-the-road Pointe Shoe Fitting Seminar and Trunk Show will be hosted by Everything Dance in Cary, NC, on February 16. The seminar and trunk show will be open to dancers throughout the area, who are invited to attend an informative seminar and enjoy a personal pointe-shoe fitting with Russian Pointe staff.
 
Authorized retailers are invited to host a seminar and trunk show at their own locations. Learn more about this opportunity.
Repetto shorts

Use code "dance" to receive a 10% discount.

tangofire