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Russian Pointe Newsletter
November 2008
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| Greetings!

As I was preparing for our latest quarterly pointe-fitting seminar for retailers, it occurred to me that we are faced daily with numerous choices. Some are small, while others will significantly influence our lives.
Thinking about the steps in choosing one perfect pair of pointe shoes out of so many, I reflected on my personal decision-making process. I realized that the greatest benefit to the retailers who attended the seminar was not so much trying to give them correct answers as leading them in developing their own skills at analyzing and choosing.
At the seminar, we spent time discussing and practicing the detailed decision-making that goes into fitting pointe shoes. But we also talked about our many choices as dance retailers, including our original decisions to sell dancewear and pointe shoes, and how our goals may have changed over the years. Identifying and understanding these goals and changes can affect and enrich our day-to-day choices.
Just like choosing a flawless pair of pointe shoes, any decision requires collecting relevant information. Sometimes it can be challenging to identify what information is relevant. With today's information overload, it can be even more difficult, but is perhaps even more important.
Very few of our choices result in perfection; usually there are both positive and negative consequences. The questions we have to ask are which positive consequences are we aiming for, how likely is the positive outcome, and which negative consequences are we willing to live with.
Whether we are choosing a pair of pointe shoes, starting a new business venture or voting for president, I suggest that we analyze all possible outcomes and leave as little as possible to chance, and keep in mind all our initial goals in order to guide us toward the most fulfilling results. At the same time, we can't get so caught up in our analysis that we "miss the forest for the trees" but instead allow the bigger picture to inform each decision.
Aleksandra Efimova, President |
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Aleksandra Efimova with Gerald Arpino
at Auditorium Theatre, December 2007 |
In Memoriam: Joffrey Ballet Co-Founder Gerald Arpino
Aleksandra Efimova and the entire Russian Pointe staff join Chicago and the international dance community in mourning the passing of Gerald Arpino, co-founder with Robert Joffrey of the Joffrey Ballet. Mr. Arpino served the Company as dancer, resident choreographer and associate director until Mr. Joffrey's death in 1988, and then as artistic director until passing the reins to Ashley Wheater in 2007.
Please visit the Joffrey website for memorial service information. |
Russian Pointe on the Road Trade Shows in Las Vegas and Springfield, MA
Once again, Aleksandra Efimova and Russian Pointe will participate in the Dance Retailer News Expo, on February 22-24 in Las Vegas, NV. Advance appointments are accepted, but optional. The DRN Expo has become famous in the dance retail community, and is always well-attended. DRN Expo website
Aleksandra will also return to the Northeast Dance Retailers trade show in Springfield, MA on March 8-9. NEDR is a consortium of retailers from the northeast region, and the trade show provides plenty of opportunity for personal interaction with vendors. NEDR website | |
Dirty Dancing Takes Chicago by Storm Dancers find perfect shoes at Russian Pointe Dance Boutique
Where do you go in Chicago when you need gorgeous performance-quality ballroom shoes? Russian Pointe Dance Boutique, of course! Boutique staff members were delighted to work with cast members from Dirty Dancing - The Classic Story On Stage, which made its American pre-Broadway debut in Chicago on September 28.
"The people at Russian Pointe have been such a blessing," said Dirty Dancing wardrobe supervisor Christina Ainge. Thanks to the Boutique's superb shoe selection and expert fitters, Ainge was able to find perfect shoes for even the most difficult-to-fit dancers and actors.
Dirty Dancing - The Classic Story On Stage is "the movie on stage" said Ainge, with all the film's famous songs, scenes and lines and even more exciting dancing, with new choreography by Kate Champion.
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| Upcoming Event
Reception for Batsheva Dance Company, February 7
Russian Pointe Dance Boutique will hold a reception for Batsheva Dance Company before its appearance at Auditorium Theatre of Roosevelt University. In the exquisite setting of the Boutique, guests will enjoy refreshments and socializing, before traveling together to the performance. Reception admission will be $50; call 312.922.2110 x300 for reservations.
Batsheva Dance Company, from Tel Aviv, Israel, was founded in 1964 by Martha Graham and Baroness Batsheva de Rothschild. The company will present artistic director Ohad Naharin's Deca Dance on February 7.
For performance information and tickets, click here. | |
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Britta Lazenga (Penny Johnson) and
Josef Brown (Johnny Castle)
Dirty Dancing - The Classic Story on Stage
photo: Copyright 2008, David Scheinmann |
Pointe Fitting Seminar November 1-2
Retailers from across the country enjoy a day of professional growth
The second quarterly pointe fitting seminar was held at Russian Pointe Dance Boutique on Sunday, November 2, with a special dinner the previous evening at the elegant Russian Tea Time restaurant. Nine retailers attended, from five dance stores in Utah, Georgia, Maryland, New Hampshire and Illinois; several traveled to Chicago with family members, who joined participants for the Saturday dinner.
"I highly recommend this seminar to anyone who wants to take their pointe collection to the next level," said Glenda Ward, owner of Prima Dancewear in Laurel, MD. "It provided valuable information to help my store in every aspect. Aleksandra is a fabulous role model, not only able to articulate how best to sell Russian Pointe, but how to provide tremendous value to our customers, the dance industry and the world at large!"
Sunday's seminar included a new PowerPoint presentation in addition to a full day of hands-on fitting instruction and practice, with a mid-day break for a delicious catered lunch.
The next quarterly seminar will be held at the Boutique on February 7-8, 2009.
Click here to find out more.
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| Russian Pointe Quiz
How were the first ballet shoes different from modern ballet slippers?
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Spotlight...
Russian Pointe's Dustin Crumbaugh
Dustin Crumbaugh has been dancing since age three. He trained and performed in his teens with Houston Met Too, the second company of Houston Metropolitan Dance Company, attended Point Park University, and became a trainee at Ballet Austin after attending a summer program there. After a stint in the first company of HMDC and a summer with Alonzo King's LINES Ballet ("a truly life-altering experience," he says), he took a contract with Luna Negra Dance Theater in Chicago, where he performed until last winter. He joined the Russian Pointe staff last November. Here, Dustin shares his thoughts about dance, life in Chicago and working at Russian Pointe Dance Boutique.
Introduction to the Dance
My brother was born prematurely, and at age four was having a difficult time developing motor skills. On a doctor's recommendation, my parents put him in dance class. I would throw a three-year-old fit if my brother got to do something that I didn't, so there I was next to him in dance class. My brother quit dancing a few years later, but I stayed and let dance become a very big part of my life.
Serendipity
I first came to Chicago to audition for Hubbard Street II. Although I did well in the audition, I didn't get the job. I was staying with a former teacher, who was the rehearsal director for Luna Negra Dance Theater here in Chicago, and the next day she invited me to take class with LNDT. After class, the company director taught me some sections of repertory - as it turned out, he was looking to add another male to his company. We kept in touch while I finished my contract in Houston, and he invited me to join the company. So, basically, I got a job for a company that I hadn't intended to audition for, and had the perfect reason to move to Chicago and step up my professional experience. The quality of art here is amazing, and there is a strong audience that I find rare in the United States. The dance community is developing in exciting directions, and I'm grateful to be part of that.
Pointe Shoe Guy
Before joining Russian Pointe, I had a rather stereotypical "day job" as a waiter, and was barely making ends meet. My second interview with Aleksandra at Russian Pointe was on my birthday, November 4, and one of my birthday wishes was to have a new job in her fabulous boutique! Around the Boutique, I'm mostly known as "the guy pointe shoe fitter," but I've also been involved in marketing, working with ballet companies and conducting fitting seminars. I love fitting and educating dancers about what they should expect, and demand, from their pointe shoes, and helping them feel stronger and more confident.
My Own Russian Pointes
I discovered Russian Pointe when I saw a pair of slippers on another dancer. I was taken with their unique construction, especially the band of canvas that joins the leather sole patches [the Ribbon Arch]. Naturally, I asked the dancer where she had bought them, and that was how I found out about the Boutique. I was hooked from the first pair I tried on. I'm very tough on my shoes and had tried nearly every slipper on the market. Russian Pointes are much more durable, and I've found both Andante and Nouveau to be dependable and lasting. I'm also a fan of the pointe shoes, which I wear to strengthen my feet.
Beyond the Beat
I trained as a classical saxophonist for seven years, studying in both high school and the music program at University of Houston. I firmly believe that dancers should train in music in addition to dance, because a solid understanding of music makes for a deeper level of artistry. My suggestion to all dancers is to go take some kind of music theory class or voice lesson or ANYTHING. It will broaden their artistic horizons.
Dance Bag Must-Have
If I could, I would have my iPod surgically attached. It is true what they say about music energizing and focusing your mind and body in a way that nothing else can. Before a performance I always spend time warming up with my headphones on, to get into my performance mode.

All photos courtesy of Dustin Crumbaugh.
You may also read this and previous Russian Pointe Spotlight interviews here. |
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Read previous issues of Russian Pointe Newsletter here. |
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