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North American Photo Newsletter
Your full service Professional Digital Printing Lab

April 2008
In This Issue
Session in the Park
Sports Pics - Still Rank High
New Products
RAW files - What's Missing?
Live online Seminar
SESSION IN THE PARK by Clay
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We just returned from an engagement session at the Cherry Blossoms in the nation's Capital. When we work outside, we always take a battery operated off camera strobe. My favorite is the Quantum T5d connected with the Free Wire transmitter so that we can work easily with no wires getting in the way. Flash is often my choice over reflectors for a couple of reasons. First, I can work alone with a stand and some times that's what it takes when everyone is busy and I have to shoot by myself. A reflector fill can be gorgeous,
 View the full text of Outdoor Session
Sports Pics - Still Rank High
Sports Balls
Sports and other social events continue to be among the top growing markets in the photographic industry. We at North American Photo have put together a complete Sports and Events work flow. Starting with our ROES order entry through to the packaging of the final prints, we offer a convenient and affordable Sports and Events solution. Click here to see our complete line of products as well as the new offerings for 2008.
NEW Products
-Just Released

New Sports Buttons added to ROES  A new series of buttons have been added in 3 and 3.5 inch sizes. and pennants to give your customers a greater variety to select from. See Button Samples and Pennants

Press Products - Hard and Soft cover books, cards, posters, calendars and more are availabe in ROES. Press Products
RAW files - What's Missing?
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Everyone shoots RAW, but not everyone saves RAW. It is how you set your camera that determines what gets saved to the memory chip!
You have the potential to save greater than 68.7 Billion colors in a 12 bit RAW file but your camera only saves roughly 16.7 Million colors in an 8 bit JPEG. With a RAW to JPEG tonal ratio of 4096 to 1, it's easy to see what's missing. For more information, click here.
North American Photo has a complete line of RAW work flows to choose from. RAW to Print, RAW to thumbnails and RAW to Hi-Res. These work flows save you time while providing you with the best quality conversions and industry leading color corrections taking advantage of our proprietary IIES process. For more information,
click here.
Get a Perfect Exposure! ONLINE SEMINAR APRIL 21st
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Wouldn't you like to spend LESS time "fixing" your images?  The secret is capturing a better file in the first place.  Frank Dispensa is an expert in lighting and exposure.  We can tell you from personal experience that he's a great teacher as well.  The quality of his program on the internet combined with this new high-resolution technology makes this a great way to learn.
More Info
 
Quick Links

New Product Links
Metallic Gallery wraps     Save the Date Magnets
Press Products           Additional Sports Products

Other Product Links
Proofs Plus+++   Chat Cards   DVD slide shows   Soft Edge Proof Books
Contact Books    Notebooks       Multi Purpose Albums 
Sports Marketing Kit     Senior Marketing Kit

Services
iiES Exclusive Process       Online Services
Raw File Conversion     24/7 Order Tracking
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Clay Blackmore
Clay Blackmore Photo
Master Photographer and international speaker extraordinaire, Clay Blackmore, adds tips for the professional photographer in our newsletter.

Clay's NEW site

Spring Class

Outdoor Session




Frank Dispensa
Frank Dispensa
Master Photographer
and friend, Frank Dispensa, has  live online seminars on exposure, posing and studio lighting for the professional photographer.

Frank's Site

Future OnLine Seminars