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North Coast SBDC Newsletter
In This Issue
Complementary Healthcare Flight
Del Norte E-Marketing Boot Camp
Assistance available here
New resources from the ABSDC
Community Events
Small Business Stat!
Reminder
The deadline to
respond to the
Fall 2009 RFP

for new
contractors is
October 2 at 5pm.

www.northcoastsbdc.
org/news has
complete details.
Quick Links

Hello,

The North Coast SBDC has a few new items of interest this month.  Upcoming programs, workshops, and opportunities abound!
Grants & Programs

Complementary Healthcare Flight

This is a business development program for entrepreneurs engaged in a business which contributes to the health and well-being of their clientele.  For example, body work professionals, yoga instructors, personal trainers, nutritionists, chiropractors, as well as other licensed professionals would all be welcome in this flight. 

Join us for an informational meeting on October 15 from 5:30-6:30 pm at our office, 520 E Street, Eureka.

Application deadline is October 30.
Program starts in November.

comp health yin yang

This flight provides information and resources to help you manage and grow your business as well as enhance your comfort level in marketing yourself.  Participants will engage in workshops, counseling, business planning, and networking.  Upon completion qualified participants will have the opportunity to create radio advertising or other marketing collateral such as signage, for free.

For more information please contact Tazsa Hartwell at 707-445-9612 or hartwell@northcoastsbdc.org

Workshops


The 2009 Online Marketing Boot Camp
Crescent City
October 21
8:30 am - 1:00 pm

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Learn how to use online marketing, including e-mails,
web sites, and search engine optimization.

Cost: 
$34* before October 4
$39* pre-registration
*plus a minimal booking fee

$49 at the door (cash or check only)

To register go to http://ccbootcamp.eventbrite.com/

News

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The North Coast SBDC can provide assistance to businesses with 5-50 employees who would like to expand marketing to outside of Humboldt County or who would like to build their workforce by hiring employees.

Interested businesses should contact Michael Kraft at 707-445-1163 or kraft@northcoastsbdc.org

People                 

The Association of Small Business Development Centers (ASBDC) held their annual conference in September.

Michael Kraft, Executive Director, Janet DePace, Lead Business Advisor, and Colleen Trask, Controller, attended the week-long conference. 

A few interesting developments in the Small Business Development Center world are:
  • Biz Equity...this company uses a web-based valuation model to provide owners, buyers and sellers a close approximate value of the business.  Professional evaluations, while worthwhile, are simply not affordable for many small businesses.  The guys come within a few percentage points of the value of a professional evaluation for just a few dollars.
  • SBDCNet...this is an established SBDC service which provides access to lots of secondary research: market sizing, demographics, patent searches, etc.  What Michael learned is that some of the secondary research can be finely customized.  For example, if someone wanted to look into opening a scrapbooking store in McKinleyville, they could order a "ring study" that would show how nearby competitors are, and also where somewhat related stores (say, office supplies) were.  There is a moderate cost for their products ($500-$800 typically).
  • FranNet...this company works on behalf on potential franchise owners helping them to research and evaluate potential franchises.  They are paid by the franchise companies, so there is no cost to the buyer.
  • Regus...this company provides hoteling office arrangements.  For North Coast business people who travel, their best use would appear to be their "businessworld" program, which allows people to access offices and business lounges in 1000+ locations worldwide.  (Truth in advertising: Michael won their business card drawing, with the prize being a small digital video camera.)

We have Certified Business Advisors who can assist
in using these resources, some of which are
available at no cost. 

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Please contact us at 707-445-9720
or in Del Norte at 707-464-2168.
Events

Running WaterOctober 5 - Plan It Green luncheon
Title: Self Reliance - Water
Time: 11:30am
Location: 3 Foods Cafe, Arcata
Cost: $15

The October 5th session of this year's Plan It Green's Green Business Luncheon Series is fortunate to present two local experts to discuss WATER issues in local self-reliance.
 
Bob Gearheart, one of the founding fathers of the Arcata Marsh and Wildlife Sanctuary, is an emeritus professor of Environmental Engineering at Humboldt State University who specializes in water and wastewater treatment and using appropriate technology including constructed wetlands.  He'll discuss his research and projects with a number of public and private agencies providing support for water supply facilities in developing countries, such as Indonesia, Kenya, Ghana and Sierra Leone.
 
Aldaron Laird is on the board of directors of the Humboldt Bay Municipal Water district and is a board member representing the Northcoast on the state board of the Association of California Water Agencies.   During our luncheon, he will discuss the local water supply and the statewide water crisis.


For more information or to register, visit:
http://www.northcoastprosperity.com/node/151



digital video recorderOctober 7
-
Redwood Technology Consortium luncheon
Title: Viral and Video Marketing
Time: 12:00pm - 2:00pm
Location: Arcata Theatre Lounge
Cost: $25, $20 for RTC members if paid before October 5

Online video content to promote your business   
and boost community economic development. Viral
marketing campaigns, using video content, to improve
your visibility and image.
Speakers: Clare O'Leary and Glenis Giles

For more information or to register, visit: http://www.redwoodtech.org/october-luncheon


roseOctober 8
- Women's Annual Networking Gala
Time: 5:15pm - 8:00pm
Location: Avalon Restaurant, Eureka
Cost: $30, $35 at the door

This Gala is an opportunity for strong, creative, independent women business owners to come together to inspire and support one another in succeeding with their businesses - sharing great food and ambiance, great synergy and success stories. WEI encourages women in business to be bold about "tooting their own horns" and promoting their unique services and products. Join our WEI community of women entrepreneurs who believe in the power of being innovative, creative and savvy about keeping our businesses thriving during these economically challenging times.

For more information or to register, visit:
www.women-entrepreneurs.org


trick or treat bag
October 24
- Eureka Main Street Trick or Treat and Harvest Festival
Time: 2:00pm - 5:00pm

Stat for this month.

According to the Small Business Administration:
  • Firms with fewer than 500 employees accounted for 64% (or 14.5 million) of the 22.5 million net new jobs (gains minus losses) between 1993 and the third quarter of 2008.
  • An estimated 627,200 new employer firms began operations in 2008, and 595,600 firms closed that year.
I hope you decide to attend some of our upcoming events or make use of the new resources.  Be sure to contact us if you have any questions.


Kathrine Bridgwater head shot     Sincerely, 


     Kathrine Bridgwater
     Small Business Development Analyst




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