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Financial Advisor Publishes Charlie's Article on Using 5500s for Marketing 
Read Financial Advisor Article
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Paychecks for Life®
The Paychecks for Life book, scheduled now for a Fall release, is designed to help American workers understand the value of their 401(k) plans and maximize its benefits to create the best possible retirement outcome. You can pre-order your book today and discover nine principles for turning a 401(k) plan into a personal Paycheck for Life Manufacturing Company.
"For better or worse, America has shifted primary responsibility for ensuring adequate retirement income to the individual worker. As a result, there's an urgent need for investment education-and Paychecks for Life answers the call. Translating technical knowledge into terms that anyone can understand, the book succinctly explains everything from dollar cost averaging to the intricacies of plan fees and expenses. Truly a welcome addition to the literature on 401(k)s."
-Marcia s. Wagner, Esq.
Managing Director,
The Wagner Law Group
All financial professionals need to read this book! Financial professionals can also sign up to be notified when the Paychecks for Life System™ becomes available. This system is designed to help financial professionals effectively grow their business by adopting the Paychecks for Life concepts and putting the nine principles to work for their plan participants.
We will keep you updated on upcoming Paychecks for Life workshops and webinars.
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401k Coach Products
As with all our products, 401k Coach members receive a special rate. Be sure to look at all our helpful products, including:
The Bear Market Manager™ provides a series of tools and conversations designed to help participants take back their futures and re-engage their involvement in retirement planning.
ERISA Plan Fiduciary Indemnification System™ takes on the issues surrounding fiduciary exposures and liabilities. Use this formalized process to offer complete protection for ERISA plan fiduciaries.
The Problem Solver™ will support you and your team to overcome problems that may inhibit the success you seek to achieve.
The 5500 & Beyond™ is both a training and marketing tool created to help you understand the Form 5500 and its components while teaching you to uncover plan disrupters for successful prospecting.
Edu-tainment with The 401k Coach™ takes a creative and innovative approach to 401(k) education. It will teach you six steps to ensure successful retirement outcomes for a company's 401(k) Retirement Plan and it's employees.
DOWNLOAD A PRODUCT ORDER FORM HERE
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401k Coach Webinars
The 401k Coach hosts a variety of webinars throughout the year. These webcasts are always available for replay on the
webcast page of our website.
Visit our Calendar of Events and subscribe to our newsfeed to keep up on all upcoming webinars hosted by The 401k Coach or by one of our partners.
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 The 401k Coach Blog
Please read our newest blog that includs a link to a DoL's audit findings letter and learn how you, as an advisor, can utilize this information to get in the door with prospects.
Don't forget!! Our blog along with our news and calendar events are available to be added to your newsfeeds. Keep current with all our new posts! |
Take Your Business to the Next Level
Don't delay in creating a more successful 401(k) practice for yourself. Speak to a 401k Coach member to learn more about the tools, systems and processes we provide that help you bring your business to the next level.
Toll Free: (877)932-6236 x7
info@The401kCoach.com www.The401kCoach.com |
| Charlie Epstein, CLU, ChFC, AIF® is the founder of The 401k Coach Program, which offers expert training for financial professionals to develop the skills, systems and processes necessary to excel in the 401(k) industry and facilitate successful retirement outcomes for plan sponsors and participants. Charlie has frequently been named to 401kWire's Top 100 Most Influential People in the 401(k) Industry List and Top 300 Most Influential DC Advisor List and was recently named to the Legg Mason Retirement Advisory Council. |
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Greetings!
The year is half over and now is the time to review the success of your 401(k) plans for 2011. You should identify areas to improve and areas to replicate in the second half of the year. This newsletter contains marketing tips and proven business development techniques to help you grow your 401(k) plan business.
If you have any questions or comments, please do not hesitate to call or email us today.
Warmest Regards,
Charlie Epstein, The 401k Coach®
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Use Your Website to Make the Right Impression
By Tina Stevens
DOWNLOAD WHITEPAPER
People are visiting your website 24/7.
Customers, prospects and business associates are visiting your website every day. They come to your website and make an immediate assessment of your business. Based on that evaluation they may decide to interact with your business in some way - a phone call, an email, signing up for your enewsletter or making an online purchase. On the other hand, they may simply move on because your website is out of date, poorly designed or lacking the information they are looking for.
Introduce yourself as a professional.
In today's competitive online marketplace, your website may need an upgrade. The pressure to have a web presence can lead a business to quickly create a website, oftentimes with a limited investment of time and expertise. Website standards are sophisticated and the website you created five years ago may be doing more harm than good. Studies show that a majority of people conduct product and information research on the internet before contacting a business. So your website needs to be the finest presentation of your company. It needs to embody the personal touch you would provide in a face-to-face meeting and be as impressive as walking into your office.
Make the commitment to provide value.
Today's prospective client is in full control of the sales process, both online and offline. This puts your website in competition with all the other websites in your industry, and all the millions of websites available on the World Wide Web. By talking to your clients, utilizing research data and working with industry professionals, you can understand how your target audience wants to interact with your firm via your website. Once you have that information, you can create a website that is interesting, meaningful and compelling to your audience.
Make your website work for you.
You can ensure greater online success by using the latest technologies to your advantage. A growing number of your prospects use their mobile devices for access to data, so be sure your website is viewable on these devices. Your website should be built using the latest technical standards so it is easily searchable and ranks well on the major search engines. Take the time to review your website weekly to be sure the information is up to date, and every six months review the technical "backend" features of your website. The internet is a rapidly changing environment and standards are evolving. Having a comprehensive website requires a commitment of time and resources - make it a powerful component of your business success.
Tina Stevens is the Principal and Creative Director of Stevens 470, which provides comprehensive marketing, design and website development. You can obtain Tina's "8 Tips for Great Website Design" on our website's White Paper section.
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DOL Postpones Effective Date for Service Provider Fee Disclosure Requirements...Again
Surprise...the DOL has done it again. The Department of Labor's Employee Benefits Security Administration has postponed, once again, the effective date for 408(b)(2) to April 1, 2012. The initial date was July 2011, which was delayed until January 1, 2012.
According to the DOL, after review of the comments from service providers, plan fiduciaries and plan administrators, they decided that further guidance was necessary. According to Charlie Epstein, "Both plan sponsors and providers need more time to be compliant."
The deadline for issuing the initial participant disclosure is 60 days after the 408(b)(2) effective date on May 31, 2012. The DOL says it will publish the final regulations before the end of the year.
a link to your website for readers to view the full text.
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Member Spotlight
We caught up with Mike Ziccardi, the National Sales Director for Mutual of Omaha Retirement Plans Division, at The 401k Coach Boot Camp in Huntington Beach, California. Mike has attended 12 of the 18 Boot Camps that Mutual of
Omaha has sponsored during the past year.
"Plan sponsors want their advisors to be responsive while providing value," says Mike about the reason why Mutual of Omaha partnered with The 401k Coach. "Our partnership gives advisors the tools they need to build a
rock-solid value proposition to generate new business, and it shows advisors that Mutual of Omaha is committed to their success."
When asked about the Boot Camp's most important lesson, Mike responds: "Charlie reinforces to advisors the importance of a repeatable system for conducting exceptional first meetings and closing sales, increased
confidence and technical expertise and the ability to escape from the "Commoditization Trap."
Mike, who has been in the industry since 1997, currently oversees more than 30 Mutual of Omaha 401(k) wholesalers. His team helps retirement plan advisors stay ahead of the competition by being more efficient and adding
greater value to their clients with best-in-class sales tools, sales support and differentiated retirement plans.
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Charlie Epstein's Published Articles
In a recently published article,Turning Your Prospect Meeting into a Slam Dunk, Charlie talks about the "Three-Point Shooter" pre-meeting strategy to better be prepared for meeting prospective clients.
The article includes step-by-step instructions on how to ace that first meeting. The Three-Point Shooter Strategy includes researching the plan and company, researching the meeting and demonstrating your expertise.
In another article, Database Creation: The First Step in Marketing,Charlie explains how creating an up-to-date database will improve the value of your assets. The first step is to identify the profile of your current clients and then make a list of prospective clients based on what you have identified as your client profile. Finally, hire someone to research companies and narrow the list to to your specific targeted clients. |
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401k Coach Testimonial
Bob Morales, CRC, Financial Coach at MC2 Wealth Solutions, has attended the Year 1, Year 2 and Masters Programs sponsored by The 401k Coach. Recently, he went back to "boot camp" and participated in The 401k Coach Boot Camp, hosted by Mutual of Omaha in Irvine, California. "The Boot Camp was a really good refresher," he says. "It reinforced all processes that I need."
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