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Coach Thinker Newsletter

Impacting the Success, Satisfaction and Significance

of the Retirement Plan Industry 

June 2011

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Table of Contents
Paychecks For Life®
401k Coach Webinars
401k Coach Products
The 401k Coach Blog
Charlie's Bookshelf
My DOL Wish List for Guaranteed Lifetime Income Options in 401(k)s
Member Spotlight: Tony Bruns
Lead Gen thru Video Email
5500s - Are You Ready?
Wholesaler's Rave Review

Paychecks for Life®


The Paychecks for Life book, scheduled now for a Fall release, is designed to help American workers understand the value of their 401(k) plans and maximize its benefits to create the best possible retirement outcome. You can pre-order your book today and discover nine principles for turning a 401(k) plan into a personal Paycheck for Life Manufacturing Company.

"Paychecks for Life is the best financial planning guide I've ever seen in my years as a pension consultant and financial planner. Without backing away from the real complexities of the financial world, Charlie provides a fun and easy-to-understand blueprint for success. This book should be a required reading in every high school in America."

-Pete Swisher, CFP®, CPC

Author of 401k Fiduciary Governance: An Advisor's Guide

 

All financial professionals need to read this book! Financial professionals can also sign up to be notified when the Paychecks for Life System™ becomes available. This system is designed to help financial professionals effectively grow their business by adopting the Paychecks for Life concepts and putting the nine principles to work for their plan participants.

We will keep you updated on upcoming Paychecks for Life workshops and webinars.
 

401k Coach Webinars

  

The 401k Coach hosts a variety of webinars throughout the year. These webcasts are always available for replay on the 

webcast page of our website. 
  
Visit our Calendar of Events and subscribe to our newsfeed to keep up on all upcoming webinars hosted by The 401k Coach or by one of our partners.

401k Coach Products

 

As with all our products, 401k Coach members receive a special rate. Be sure to look at all our helpful products, including: 

The Bear Market Manager™ provides a series of tools and conversations designed to help participants take back their futures and re-engage their involvement in retirement planning.

ERISA Plan Fiduciary Indemnification System™ takes on the issues surrounding fiduciary exposures and liabilities. Use this formalized process to offer complete protection for ERISA plan fiduciaries. 

The Problem Solver™ will support you and your team to overcome problems that may inhibit the success you seek to achieve.

The 5500 & Beyond™ is both a training and marketing tool created to help you understand the Form 5500 and its components while teaching you to uncover plan disrupters for successful prospecting.

DOWNLOAD A PRODUCT ORDER FORM HERE 

Visit our blog The 401k Coach Blog: Revamped

The 401k Coach team members are now updating the blog, bringing our readers even more great articles and information.

The blog along with our calendar events are available to be added to your newsfeeds.

Charlie's Bookshelf

Below is a recommended book from The 401k Coach's bookshelf: 

How to Get Your Competition Fired without Saying Anything Bad 

How to Get Your Competition Fired (Without Saying Anything Bad)
by Randy Schwantz

 To see more great recommendations, check out the 401k Coach Amazon Store.

Take Your Business to the Next Level

Don't delay in creating a more successful 401(k) practice for yourself. Speak to a 401k Coach member to learn more about the tools, systems and processes we provide that help you bring your business to the next level.

 

Toll Free: (877)932-6236 x7

info@The401kCoach.com

www.The401kCoach.com
Charlie Epstein, CLU, ChFC, AIF® is the founder of The 401k Coach Program, which offers expert training for financial professionals to develop the skills, systems and processes necessary to excel in the 401(k) industry and facilitate successful retirement outcomes for plan sponsors and participants. Charlie has frequently been named to 401kWire's Top 100 Most Influential People in the 401(k) Industry List and Top 300 Most Influential DC Advisor List and was recently named to the Legg Mason Retirement Advisory Council.
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Greetings!

CharliePaychecks for Life: "You may say I'm a dreamer, but I'm not the only one."

I believe the 401(k) can offer this dream to the American people. But how can we get there without a supportive Department of Labor (DOL)? This is why I've come up with my comprehensive wish list for the DOL in providing lifetime income options within the 401(k). It includes a mandated lifetime income option, fiduciary protection and education and advice for participants.

 
Millions of people have worked hard for most of their lives and deserve their retirement years to be secure. Together, we can help them get there.

If you have any questions or comments, please do not hesitate to call or email us today.  

Warmest Regards,  

Charlie Epstein, The 401k Coach® 

Connect with Charlie on LinkedIn to receive updates on events and tips regarding legislative changes about 401(k)s.

 

View my profile on LinkedIn

My DOL Wish List for Guaranteed Lifetime Income Options in 401(k)s

As an accumulation mechanism, the 401(k) has certainly become America's savings plan. It's now time for the industry, providers and manufacturers, the government - DOL and advisors to create a new retirement mechanism for America's savers, a "paycheck for life system, that will offer America's workers a secure financial future by providing a guaranteed income for life.

Success for this option inside the 401(k) plan is building traction. Both the IRS and DOL seem to agree that the time is right to offer participants a distribution option, which provides them with guaranteed income payments  - "paychecks for life." They have issued a request for information (RFI) that could catapult changes supported by the federal government to facilitate the uses of guaranteed lifetime income options in the defined contribution plan space.

The RFI requested public responses to 39 questions, covering a wide variety of topics that will help the IRS and DOL determine the extent to which the federal government should facilitate the use of guaranteed lifetime options and how they should do it. Hundreds of comments were submitted and the agencies are now evaluating these submissions.

Regardless of the outcome, one thing is certain: 401(k) participants need credible and reliable guaranteed income solutions INSIDE the 401(k) plan to help them create a paycheck for life for their retirement years. Plan Sponsors/Fiduciaries need protection similar to that offered by the DOL in the Pension Protection Act, if they are going to offer these complex products and riders inside the 401(k) plans that they are deemed responsible for! And the advisor community needs a road map on how to educate employees on fiduciary protection, as well.

While there are numerous issues to be addressed, here is my "wish list" for the DOL:

Mandate the Guaranteed Income Option:  Make available guaranteed income options in the 401(k) plan by enacting legislation "mandating" that the 401(k) and any other individual account defined contribution plans offer a guaranteed income option. Don't make it an option to NOT have the option. Let's legislate the "guarantee" back into the retirement plan, as it was in the defined benefit days.  This would not force a participant to elect the guaranteed-income option as the only distribution option in the plan. Lump sum would still be an exit strategy. Rather it would ensure that all participants had at least one, if not more than one, guaranteed income option other than the lump sum.

Fiduciary Protection: Make the selection of the lifetime income option by the plan sponsor a " non-fiduciary "option, or at best provide fiduciary protection for the plan sponsor similar to those offered by the Pension Protection Act for QDIA and other "default options." Currently, the DOL has long held that the selection of an annuity option is a fiduciary act and further that the fiduciary is obligated to periodically monitor that provider. A few years ago, the DOL issued a proposed regulation for the selection of a provider for an annuity option in a defined contribution plan. The regulation, as proposed, mandated 14 separate items a fiduciary must consider to make a prudent selection of an annuity provider within the meaning of ERISA section 404. This mandate amounted to an automatic "gag" order and the certain death of annuity options in any ERISA plan!  To the extent that the selection of an annuity (or guaranteed income) provider is more burdensome than the selection of any investment option or plan service provider, fiduciaries will never consider annuities for inclusion in the plan. I can just hear a plan sponsor's ERISA attorney now, "Are you crazy; do you realize the liability you would assume by adding this guaranteed income product to your 401(k) plan!  What happens when the insurance carrier underwriting the guaranteed income 40 years from now for your employees goes out of business and the plan participant's widow sues you (or your estate since you may not be around either)! "The DOL did make significant changes to the final regulation, which provides a safe harbor for fiduciaries, providing that they will have fully met the prudence requirements of ERISA section 404(a)(1)(B). I don't know about you, but even with these improvements, my phone still isn't ringing off the hook from plan sponsors saying, "Wow these new regulations are a great improvement; I feel safer now, let's go ahead and add that valuable guaranteed income benefit for all my employees." The DOL has miles to go before my plan sponsor fiduciaries can sleep!

Education and Advice to Participants: It is clear from comments in the RFI that a key component voiced by the industry for the successful implementation of a guaranteed income option is participant education and advice. You and I, my dear advisors, will be (and continue to be) the success to any implementation of these options. The continued issue, however, is that plan sponsors have long been nervous about providing advice fiduciary advice to participants. The DOL's 1996 Interpretive Bulletin 96-1 on providing Education without Advice has not done much to solve this problem. When retirement plans include a guaranteed lifetime income distribution option, participants will need and demand assistance in deciding what type of distribution option is best for them and their beneficiaries. And plan sponsor fiduciaries and advisors will need protection in offering this education and advice! The DOL should clarify and extend IB 96-1 to permit plan fiduciaries to provide participants with information on issues relating to the distribution stage, including estimating the amount of money needed and calculating the best method to ensure that retirement savings provide income through retirement.  As a wish list item, I would request the DOL create guidance as to how the advice to participants, regarding the use of a guaranteed lifetime income distribution option is non-fiduciary.

The time has come for guaranteed lifetime income benefit options to be the norm inside employer sponsored retirement plans.  All studies show that America's workers want the protection and guarantees afforded by these products. The manufacturers have the financial ability and expertise to craft viable lifetime options and with the capitalist system, the means to create competitive products. The advisor community is the best educated in the world to assist employees in making the right decisions. All that stands in the way is the "liability" issue. The DOL can provide the protections necessary to encourage the implementation of these valuable benefits, 


DOL, America needs and wants a "paycheck for life." Time to give it to them! 


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Member Spotlight: Tony Bruns   

 

Tony BrunsTony Bruns, Vice President at The Pinnacle Group, started the Year 1 Program in 2008 and has continued his 401k Coacheducation by completing the Year 2 and Masters Programs. "I think these programs, taken together, build momentum," Tony says. "My fellow owners and I look at the Coach Program as an investment, and it has certainly paid for itself. " Since 2008, The Pinnacle Group has grown its assets by 30% and its number of plans by 15%. "In fact, 2010 was the best revenue year we've had at Pinnacle," he says, "and I can attribute that to the tools and capabilities we've learned through The 401(k) Coach Program."

 

At a recent webinar, Tony had some advice to share with the attendees. "At The 401k Coach Programs, we've learned to segment our business, figure out which clients are providing income and opportunities, and get rid of the rest." The Pinnacle Group is able to differentiate their services by scheduling their due diligence meetings 12 months in advance. By bringing a service plan to each meeting, Tony details for his clients exactly what they are going to do over the next year. "By articulating our process, solutions and services," he says, "we've been able to charge more. "

 

Tony attributes much of his success to The 401k Coach. "One of the great things about the Program is that it holds you accountable for making real changes in your business," he explains. "By going through the Program, you meet with other like-minded, goal-driven advisors who will also hold you accountable. There's really a 401k Coach community across the country that supports each other. It's been a great experience, and I plan to stay involved with The 401k Coach in the future."

 

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Lead Generation thru Video Email

 

A key challenge for financial advisors is building a sales pipeline of interested prospects. Successfully helping Charlie in his Epstein Financial Group is Strategy | Expediters, a market development firm specializing in customer engagement strategies for firms in mature cluttered markets. Strategy | Expediters helps advisors increase their brand recognition while providing a systematic means to identify interested prospects.  "We instantly transform the advisor's cold calling strategy into a targeted warm calling strategy," says founder and Managing Director Jim Langenwalter.  "Using our system, advisors know precisely whom to target and how to start the conversation to shorten the sales cycle."   

Jim has over 30 years of creating market development and product sales strategies in the financial services marketplace. As a registered investment advisor and a veteran of advisor based distribution at Federated Investors and Mellon Bank, he understands the importance of a systematic process for cultivating the market for qualified prospects on an ongoing basis.

 

Using "virtual envoys" to network with thousands of prospects every month on the advisor's behalf, Strategy | Expediters employs interactive videos with informational messages delivered to targeted prospects. This strategy builds awareness and positions the brand. Advisors get reports detailing who interacted with the campaign, what is of interest to the prospects and which prospects are interested in developing a relationship with the financial advisor.

For more information, access the website at:   http://www.strategyexpediters.com/clientdevelopmentsystem.html 

The 5500s: Are You Ready?  

In February, the Employee Benefits Security Administration released a new edition of the 5500 Form's Troubleshooting Handbook. While it offers advice on how to use the filing system and accurately file the forms, some financial advisors find it lacking.

 

This is where The 401k Coach's 5500 & Beyond™ system comes in. As both a training and marketing tool, this system will guide you through the 5500 form and its components while teaching you to find plan disrupters for prospective clients. Although the EBSA's Troubleshooter's handbook is a good resource, the 5500 & Beyond™ can give you a leg up on your competition and help you close the deal.

To order this system or one of our other great products, call us at (877) 932-6236 or by sending us a completed order form.    


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Wholesaler's Rave Review

Christine Turnbull, Regional Marketing Director at Retirement Marketing Solutions, a Mutual of Omaha company, had a number of financial advisors at The 401k Coach Boot Camp held in Irvine, California. "The Boot Camp helped me get clearer on my own value and role when working with advisors," says Christine. "As a result, I've had interesting discussions with my financial advisors about their value to plan sponsors and defining their roles."  

Christine came away from the Boot Camp with ways for them grow their business. "I've been able to help them focus on what they enjoy doing, and let Mutual of Omaha provide them with the support on the things they don't enjoy doing... or shouldn't be doing," she continues. "I see my role as helping my financial advisors become clearer on what their value is, so they can communicate that value and turn prospects into clients."

 

 

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