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Upcoming Webinars
The 401k Coach will host a series of complimentary webinars throughout the year. We will keep you updated on how to register.
March 1, 2011
Capturing Rollover Business and Compliance Issues
Guest Speaker:
Atty. Bruce Ashton
March 22, 2011 Service Agreement Best Practices in a Full-Disclosure Environment Guest Speaker: Atty. Elizabeth LaCombe
you can always replay 401k Coach webcasts on our website |
The 401k Coach Contest Winner
Congratulations to Alex Dancy, Managing Director of Group Retirement Plans for 401k Turnaround and Kiker Investment Services, our first contest winner. He attended Year 1 and Year 2 programs and is planning to start the Master Program soon. Below is the winning anecdote:
"In April 2009 I met Charlie Epstein at the ASPPA conference in San Diego. I told one of my TPA friends, Heidi, that I was going to enroll in Charlie Epstein's Year 1 training. After my first year of training, Heidi called me and asked about my experience. After the end of our conversation she referred me to a wholesaler that was in need of an advisor who could save a plan they had. When I took on this account I had to not only thank Heidi, but also Charlie Epstein. Without my 401k Coach training this opportunity would have passed me by."
If you have a true anecdote of how the Boot Camp or one of our programs helped your business, let us know and we'll give the choice of any one of our current products for free. Once a year, we'll select a Grand Prize Winner, who can attend an upcoming program free of charge. |
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Search for 401(k) Sales Person
We are searching for someone to join our outstanding team at Epstein Financial Group located in Holyoke, Massachusetts. If you know someone with at least five years of successful 401(k) sales who is interested, please ask him or her to contact us. This is a partnership track position with the person moving into a management role overseeing the firm once we've reached our growth goals. Please have the person contact our consultant, Barbara Lewis at Centurion Consulting Group.
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The 401k Coach® Program offers expert training to develop the skills, systems and processes necessary to excel in the 401(k) industry. Graduates of our programs return to their practices with actionable ideas to grow their businesses and efficiently manage the responsibilities of being an entrepreneur in this ever-changing industry. |
Take Your Business to the Next Level
Don't delay in creating a more successful 401(k) practice for yourself. To learn more about the tools, systems and processes we provide that help you bring your business to the next level contact a 401k Coach team member: 877-932-6236 x7 info@the401kcoach.com www.the401kcoach.com |
The 401k Coach Description
The 401k Coach founder, Charlie Epstein, is one of the Most Influential Individuals in the 401(k) Industry. His success in the retirement industry as both a registered investment advisor and industry transformer has guided the evolution of The 401k Coach Program. Through the unique interactive curriculum, he shares his expertise and experience in creating exceptional client relationships, nurturing strategic alliances and developing systemized processes to deliver unique client experiences.
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Greetings!
For many of us within the 401(k) industry, the resolution to grow our practice is an ongoing activity. The 401k Coach team would love to help you expand your business.
Our programs are designed to aid you in growing your practice and forging stronger relationships with existing clients. We will have many Boot Camps throughout the country this year, as well as our Year 1 program, which will begin on April 7 & 8 in Chicago. If this is the year to expand your business, call or email us today.
Warmest Regards,
Charlie Epstein, CLU, ChFC, AIF® |
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Kick Off 2011 with a Marketing Plan
One of your 2011 resolutions should be focused on planning. Research shows that planning increases your success. Marketing should not be a haphazard activity, but rather a well-planned and executed strategy supported by creative and targeted tactics. Too often, marketing is ad hoc with little thought to the big picture or the strategic vision.
The 401k Coach's 5 Levels of Client Creation™ will help you land clients. The five levels of client creation are:
1. Gratitude - Demonstrating your gratitude to your current clients, not only helps you keep those clients, but also assists you in developing new clients when your current clients are raving fans. You can demonstrate your gratitude by giving your clients books, gifts, wine club memberships, cigars and gift certificates. You can periodically send your clients articles of interest and personal notes.
2. Branding - A consistent image and message helps your clients and prospects understand who you are and what you do. All of your marketing activities should have the same look and feel and should convey a constant theme.
3. Other People's Relationships (OPR) - By teaming up with other companies, you can leverage their client and prospect lists. For example, you can partner with another company to co-host a webinar, or a seminar, or an event; you could co-write an article or a press release; etc. When you use OPR, you introduce your clients to the partner and you have an opportunity to meet their clients, which gives you instant credibility since they are making the introduction.
4. Other People's Influence (OPI) - Leveraging other people's influence can help grow your business. Potential partners include clients, service providers, TPAs, CPA firms, ERISA firms, head hunters, management consultants, medical management firms, CFPs, CLUs, etc. By selecting a compatible and credible partner, you can take advantage of your partner's marketing, relationships and influence.
5. Drip/wave marketing is anything that you do to stay in touch with either your existing clientele or the prospects that you are pursuing on a regular basis. Research reflects that it takes eight contacts to convert a prospect to a client, so you have to have a consistent and creative campaign to continually drip on your prospective clients.
Marketing techniques that you can use include webinars, e-newsletters, bylined articles (The 401k Help Center posts free articles), social media, advertising, appearances on radio and TV programs, video marketing, trade shows, press releases and event sponsorship.
Whichever tactics you decide to use, make sure that you track the results. Every new client should have a field in the database that indicates its source. At least semiannually, you should analyze the source to determine what is working and what is not working in the marketing arena.
Marketing tactics are more successful if they are part of a comprehensive marketing plan. By developing a 12-month marketing plan, you ensure that your strategy is well-developed and planned for the entire year. |
The 401k Coach ERISA Plan Fiduciary Indemnification System
Oftentimes, plan fiduciaries are selected by "default" and don't fully understand their responsibilities. These individuals are unaware that as ERISA fiduciaries, they are personally liable for any losses resulting from their failure to properly fulfill their fiduciary duties. Many times, insurance coverage doesn't exist to protect them. Other times, plan fiduciaries mistakenly believe that their insurance coverage fully protects them from this personal liability. The 401k Coach ERISA Plan Fiduciary Indemnification System has been created to address these issues and provide a unique solution of complete protection for ERISA plan fiduciaries.
When Gerald Wernette purchased The 401k Coach Indemnification Kit, he was looking for a vehicle that provided extra protection for trustees not tied into ownership of a company. "The Indemnification Kit gives HR people and CFOs who are trustees the extra insurance they need," he says about the Kit, which he purchased for $1,500 last year and for which he
charges his clients $500 and they don't bat an eye. "After the first three sales, I made back my money and now every sale is gravy," says Gerald, who
is director of Rehmann Retirement Builders, an accounting, consulting, corporate investigative services and wealth management firm with offices in Michigan, Ohio, Florida and Indiana.
The Indemnification System contains:
- A Primer on Fiduciary Liability Insurance and Bonding, written by Marcia Wagner, Esq. of The Wagner Law Group
- Sample Indemnification Agreement
- Recommended Resolutions for Boards of Directors
- Custom Letter to use with your Clients
- Insurance and Bonding Overview Chart
- An Insurance Coverage Overview by NAPLIA
- Fiduciary Insurance Overview Marketing Piece
- Audio CD with Charlie Epstein, The 401k Coach; Marcia Wagner, Esq.; and Gary Sutherland, CEO of NAPLIA
The 401k Coach is offering the Indemnification Kit for a one-time only discount with this newsletter link (valid through Feb. 14th, 2011): $995 for 401k Coach members and $1,295 for non members. click here for order form
As with all our products, 401k Coach members receive a special rate. Be sure to look at our other helpful products:
Department of Labor Seminar Kit ™ teaches you how to conduct a seminar on the Department of Labor for your clients and prospects.
The Problem Solver™ was created to support you and your team in overcoming the problems that may inhibit your company from achieving your vision and goals. |
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Legg Mason Adds Charlie Epstein to Their Advisory Council
Charlie Epstein was named to the Legg Mason Retirement Advisory Council. According to Legg Mason, "the mission of the Advisory Council is to openly address high priority issues facing the retirement industry....the Retirement Advisory Council members will apply their collective experience, expertise and leadership toward shaping the future of the American retirement industry." Charlie joins 11 other prestigious leaders in the retirement industry who meet periodically to discuss a broad scope of topics affecting the future of the industry. Click to read the full press release on the Legg Mason Advisory Council.
401kWire Names Charlie Epstein to 2011 Most Influential DC Advisors
401kWire named Charlie Epstein one of 300 Most Influential Defined Contribution Advisors for the second year in a row for 2011. The 401k Coach team would like to congratulate all of those who were named, especially the many 401k Coach alumni!
Mutual of Omaha Sponsors 10 Boot Camps
The 401k Coach Boot Camp program and partnership with Mutual of Omaha was recently highlighted in the Insurance & Financial Advisors publication.
"The program is designed to help Mutual of Omaha partner with retirement plans advisors and producers to help them strengthen relationships with their clients while building their respective businesses. It includes a day-long boot camp, a 12-month educational program and ongoing access to online resources as well as support and consultation from Mutual of Omaha and The 401k Coach team."
Charlie Epstein's Blog Offers Great Advice
Charlie posts his blog regularly on The 401k Coach website.
The blog, along with our news and our calendar events are available to be added in to your newsfeeds, so you can stay updated on what we add. Be sure to read his latest blog post on Service Agreement "Must Haves" in order to make sure you are in compliance in your practice. |
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