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Give AEJMC a Facelift and Win $1,000!

Attention faculty, students, and professional graphic designers!

Here is an opportunity to develop a logotype and a theme line for the Association for Education in Journalism and Mass Communication.

The logo must use the letters AEJMC and communicate what the association stands for in an immediate, effective, and memorable manner. The slogan (also called strap line or catch line) serves as an advertising phrase and must be poignant, brief, and memorable. It must work well with the logo. For information about the Association of Education in Journalism and Mass Communication, visit www.aejmc.org.

The logo design entered in this competition must:
  1. focus on the letters AEJMC (all caps, all lower case, or a combination of U&lc)
  2. be adaptable to multiple uses and platforms (print and online), i.e., directory, newsletters, publications, nametags, and a variety of promotional materials. The logo must not lose impact or legibility when significantly reduced or enlarged.
  3. work well with and retain a sense of balance and internal integrity whether it stands alone or is used in combination with the full name (Association for Education in Journalism and Mass Communication).
  4. be limited to two colors (black plus one color) and reproducible as black and gray when printed in black only.
  5. show no gradations or blends.
  6. be original and authentic.  (It cannot include any copyrighted elements)
The slogan entered in conjunction with the logo must:
  1. project the purpose of AEJMC in a poignant manner as it approaches its second century
  2. be original and authentic. (To test originality, put it in quotation marks and run it through Google.)
  3. be limited to five words or less.
  4. not include objectionable language.
  5. be understood globally.
  6. work well in conjunction with the logo. (Show us an application!)
Each entrant is limited to one entry consisting of logo, slogan, and at least two applications. Entries must be submitted electronically. All entries will be blind-reviewed. The designer of the winning entry must be willing to work with the leadership of AEJMC if an adjustment or modification is recommended by the judges.

Deadline for Entry

Entries must be received by midnight (EDT) on May 1, 2010.  The winner will be announced at the 2010 AEJMC Denver Conference in August.

How to Enter
  1. A submission must consist of the following four items:
    -- Small AEJMC logo (approx. 1" x 2"; jpg format)
    -- Large AEJMC logo with slogan integrated (approx. 4" x 6"; jpg format)
    -- Application: Publication cover (6" x 9"; PDF format)
    -- Application: Name badge (approx. 3" x 4"; PDF format)
  2. Submissions must be sent via email to AEJMCcompetition@AEJMC.org
  3. Logo submissions must be sent in jpg format.
  4. Whole page designs must be sent in PDF format.
  5. Only one submission per person is permitted.
Judging

There will be three rounds of judging to include the AEJMC Board of Directors, AEJMC Council of Divisions, professional graphic designers/firms, and the AEJMC membership.

Round 1
All entries will be blind reviewed electronically by members of the AEJMC Strategic Planning Implementation subcommittee on Branding (Birgit Wassmuth, Suzette Heiman, Lilie Fears), and the Chair of the Advertising, Public Relations, and Visual Communication divisions of AEJMC. The top 10 finalists will be selected to move on to Round 2 of the competition.

Round 2
The top 10 entries will be blind reviewed electronically by members of the AEJMC Board of Directors, AEJMC Council of Divisions and professional graphic designers/firms. The top five finalists will be selected to move on to Round 3 of the competition.

Round 3
The top five entries will be mounted on boards and placed on display during the AEJMC Denver Conference August 4-7 in the exhibit area of the Sheraton Denver Downtown Hotel. There will be a ballot box placed alongside the display for AEJMC members to cast their vote for their favorite logo and slogan. Members will only have one vote each.

Awards

First prize winner* (logo and slogan): $1,000; second prize: $750; third prize: $500.

If the membership selects the winning logo** from one entry and the slogan from another, the award will be split as follows: The logo winner shall receive $700 and the slogan winner $300.

*The association does reserve the right not to select a winning entry.

**The designer of the winning logo will be expected to integrate the winning slogan into their design.

For more information, visit www.aejmc.org/logocompetition.php
About AEJMC

The Association for Education in Journalism and Mass Communication is a nonprofit, educational association of journalism and mass communication educators, students and media professionals. The Association's mission is to advance education, foster scholarly research, cultivate better professional practice and promote the free flow of communication.

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