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AEJMC: Convergence, Community and a Challenging Future
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January 2010
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Advertising, Media and the Convergence Model
by Tom Mueller, Appalachian State University
Where a print communication might have
succeeded in the past, one must now craft the story, get it to press,
post the blog entry, tweet the copy, launch the YouTube promo, alert
LinkedIn and Facebook contacts and find a marketing partner to infuse
revenue. It's all in a day's work for the modern, educated and
converged communication professional... Continue reading
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The Future of Communication: Theory and Methodology?
by Dietram A. Scheufele, UW-Madison
Communication as a discipline has come to a crossroads. The "mass" in mass communication has morphed into different publics that generate, exchange, and use content in ways that were unimaginable just a decade ago. And these changes in how content is produced and communicated are paralleled by much more far-reaching shifts in how some cohorts in society interpret traditional notions of privacy, objectivity, and source credibility. ... Continue reading
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Moving to a Critical Future Without Moving Backward and Other Lessons from the Rear-View Mirror
by Ralph Beliveau, University of Oklahoma and Bob Trumpbour, Pennsylvania State University, Altoona
In an article written over four decades ago, Jake Highton teased out the tensions between the "green eyeshades" and the "chi-squares." Highton wrote about the differences between individuals with practical experience and those who plied their academic craft with statistical tools that were, and still are, embedded in the social sciences. What was missing was recognition of critical approaches to the media that stretched back at least to the discussions of Lippmann and Dewey in the 1920s... Continue reading
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Women in the Newsroom: Burned Out and Fed Up
A summer 2009 Newspaper Research Journal study
reported that 62% of women working in newspaper newsrooms have some
intention of leaving journalism, citing exhaustion, cynicism and
burnout. Scott Reinardy, University of Kansas, led a discussion about
these results with women still working in journalism and some who have
left. Missed the chat? Watch the replay HERE.
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Civic and Citizen Journalism at 15: Collaborating for Community Engagement
by Mary Beth Callie, Regis University
The civic journalism movement emerged
from collaborative relationships and networking of passionate editors
and journalists, theorists, educators, and foundations, drawn together
to conduct innovative experiments.... Continue reading
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Technology, Text and Talk
by Jim Benjamin, University of Toledo
The recent explosion of interest in social networking technology brings to light new dimensions of the spoken vs. written communication debate that occasionally emerges.... Continue reading
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On the Challenges of Small Newsrooms and Mobile Communication
by Doug Fisher, University of South Carolina
Small, family-owned news organizations may have the best opportunity to take advantage of the digital pathway to reach their communities, but they also may be the most endangered by it and find it the most challenging.... Continue reading
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Tweets or Trouble? The Popularity of Twitter Among Celebrities
by Cynthia Nichols and Charles W. Meadows, University of Alabama
From Taylor Swift, to former Alaskan Gov. Sarah Palin, Twitter is quickly becoming one of the fastest growing social media networks among celebrities. However, this rapid growth leaves many people wondering: "What is Twitter?" and "Why should I use it?" ... Continue reading
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Foursquare, Journalism, and a Sense of Place
by Jeremy Littau, Lehigh University
I've
been fooling around with Foursquare the past couple weeks after
Mashable recently noted it was the social media offering worth watching
in 2010. After using it for a while, I am seeing some of the huge
potential it offers both fans of social media and journalists. And I
see a lot of potential for it in terms of journalism education, as it
offers a new way to tell stories and add to the record... Continue reading
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AEJMC Southeast Colloquium
March 11-13, 2010
Chapel Hill, North Carolina The UNC School of Journalism and Mass Communication will host the 2010 Southeast Colloquium for the Association for Education in Journalism and Mass Communication. All colloquium sessions will be held in Carroll Hall on the historic main campus of the University of North Carolina at Chapel Hill.
*REGISTRATION NOW AVAILABLE*
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About AEJMC
The
Association for Education in Journalism and Mass Communication is a
nonprofit, educational association of journalism and mass communication
educators, students and media professionals. The Association's mission
is to advance education, foster scholarly research, cultivate better
professional practice and promote the free flow of communication.
 
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