This month we're adding easy-to-read summaries of the key points made during webinars. Missed this month's session on increasing fundraising by using data before, during and after your events? Simply check out the short article on our website or, if you'd like to listen to the whole webinar, here's a link to the recording, which is free thanks to Charity Dynamics, the session's sponsor. Please let us know if there are other ways we can be of service - and good luck with your fall campaigns and events!
President
Run Walk Ride Fundraising Council
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New Study Shows 'Thon' Programs Offer Powerful Benefits for Corporate Sponsors
Demonstrating value for corporate sponsors has relied upon so-called 'hard' measurements like event attendance, viewership and overall awareness. A new Canadian study, conducted by Ipsos Reid and TrojanOne, identifies seven key drivers of consumer sponsorship equity, which for the first time values the emotional connection a sponsor can create with consumers. The Canadian Cancer Society and its signature fundraising event, Relay For Life, were identified as Canada's "MVP" achieving strong scores across six of the seven key drivers of value.
Walks, runs, relays and rides are particularly well-suited to leverage the three most important drivers to demonstrate their value to corporate sponsors
According to the study, the three most important drivers to measure emotional connection are:
- Personal Involvement - Participants connect to the event and the sponsor on a personal level. Participation in the event may have touched them in some way, improved their lives or led them to change behavior.
- Creating the Moment - The event adds enjoyment and passion to their lives, helping create lasting memories and connect with others.
- Impact on the Cause - Participants trusting the organization to use their contributions of money, time and energy to have a real impact on making their community, or the world, a better place.
Run Walk Ride Fundraising Council recently caught up with Jordan Levitin, Senior Vice President at Ipsos Reid, to discuss how you can increase corporate sponsorship dollars by demonstrating how your fundraising events create an emotional connection.
To read more from the interview click here.
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In partnership with our sponsor
The State of Event Fundraising: Perspectives on 2012
FREE Webinar - Thursday, October 25
2012 has been a very interesting year for event fundraising. We've seen the rise of a lot of new, innovative events, we've seen successful programs stay flat, we've seen some long-standing programs experience a decline. What's happening and what is our crystal ball telling us about the state of event fundraising for the future? What can you and your organization focus on to ensure growth in 2013?
Join us on Thursday, October 25 at 1:30pm EST as Jeff Shuck, president and CEO of Event 360, shares some tales from the front and some advice for moving forward.
In advance of our October webinar, Event360 recommends five proven things that you can do to boost revenue from your events including:
Bump up the suggested donation giving levels on your donation form. Event360 found that by changing the preset amount on organization's websites from $25 to $35, the percentage of donors choosing $25 fell 10%, but the percentage of donors choosing $35 increased 13%. So, 10% of event donors suddenly gave 10% more just by making this small change!
For more tips that don't require a strategic shift or a lot of development time check out the blog post:
Fundraising Hall of Fame 2012: Five Practical Tips for Increasing Event Fundraising Revenue
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- Has your thon program had success with ancillary fundraising, e.g., selling apparel, Groupon-type deals, photographs? Any examples to share?
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 Industry News Shorts
- The Boston Marathon announced its slate of 2013 charities. Together these charities are expected to raise well over $10 million for the Greater Boston Area.
- Launched in June 2012, Charity Miles is an iPhone/Android app that empowers individuals to earn corporate sponsorship for charity by walking, running or biking. The app has been downloaded 16,000 times and in its first three months, Team Charity Miles walked, run and biked over 200,000 miles helping to earn enough money to educate more than 40 children, fund hundreds of hours of medical research, provide bed-nets to more than 200 African children, and feed nearly 70,000 people.
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Check out industry opportunities
Run Walk Ride Job Board
Interested in free access to our webinars and recordings, online promotion of your organization, a copy of the RWR Thirty CD and much, much more?
Join the Run Walk Ride Fundraising Council today!
SAVE THE DATE 
The 2013 Run Walk Ride conference will take place March 13 & 14 at the
W Atlanta - Midtown
Details to come in October. |
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