August 2012 
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Greetings! 

 

Outside it's August, but in our office all thoughts are on next spring as we focus on organizing a great 2013 conference for you. To be successful, we need exactly one minute of your time right now.

 

Please hit reply and send us a one-sentence description of your latest thon fundraising issue.  What topic would you love to receive advice on if the conference were held today? Walk Now for Autism Speaks v2

 

Don't worry about writing something profound. Just hit reply and send us a short description of the thon fundraising itch you need scratched.

   

We'll do two things in return:

  • Do our best to address that issue at the conference or in a webinar or article
  • Enter you in a drawing for one of three Starbucks cards

Did you hit reply yet? Please do it now - and enjoy the rest of your summer!

 

David Hessekiel

President

Run Walk Ride Fundraising Council

 

PS - SAVE THE DATE!  Our 2013 conference will take place March 13 & 14 at the W Midtown Atlanta. Details to come in early October. 

Five Ways Autism Speaks Is Increasing Peer-to-Peer Revenue
   
In six years, Walk Now for Autism Speaks has grown to a series of 95 events involving 400,000 participants raising more than $30 million for the nation's largest autism science and advocacy organization.

National Walk Director Paul Irwin-Dudek points to five initiatives as key drivers of the growth that catapulted Walk Now for Autism Speaks to the #17 slot on the 2011 Run Walk Ride Thirty list.

 

During a one-hour July RWRFC webinar, Paul shared the five-part framework his field operations team relies on to move the fundraising needle:

  • Volunteer development- creating specific volunteer roles & responsibilities and formalizing succession planning for local walk directors
  • Top team development - prioritizing volunteer resources to focus on understanding what motivates top teams and providing ongoing support to involve teams year-round
  • Top walker development - focusing on forging meaningful relationships with top fundraisers and turning the field operations team into a 'one-stop shop' to support their efforts
  • New team development - ensuring new teams start off the on the right foot and develop strong ties with Autism Speaks by matching them with more established, successful teams
  • Corporate development - deepening relationships through year-round engagement and helping companies understand how autism affects their employees and their customers

Click here for more of Paul Irwin-Dudek's fundraising and program management insights.  

 

Click here to access a recording of the one-hour webinar - $99 or free to RWRFC members with a promotion code. To learn about Run Walk Ride Fundraising Council membership, please click here.

9/18 Webinar "Leveraging Data to Keep Your Event Results on Track"

After endless hours of planning, your event has left the station. As it picks up steam, drawing closer to the event date, the tasks pile up and it's difficult to slow down, check the gauges and adjust the levers to keep it on track. As an event engineer this is exactly what you need to do and our September webinar will show you how.  

 

Join us on Tuesday, September 18 at 1:30pm EST as Cassidy Richards, senior consultant with Charity Dynamics, shares key analytic milestones and tips on how to use data throughout the event lifecycle.

 

Price: FREE, sponsored by Charity Dynamics
 
Competing for Limited Corporate Dollars 

A recent Blackbaud blog post cites a survey that found 50 different fundraising events had used the exact same messaging to attract corporate support. Are you also failing to differentiate your organization and event in the eyes of potential sponsors?

 

Take a few minutes to read this post's insights into communicating the value of your offerings to corporate prospects. 

 

A 3 Step Guide to Attracting Corporate Donors Using Social Media 

Industry News Shorts
  • Kickball365 has named CureSearch for Children's Cancer as its national philanthropic partner. Through this partnership, which begins this month and will run through the Circuit Cup Championship in November, Kickball365 will help raise awareness and funds through The Circuit, Kickball365's national, professional tour of top-flight kickball tournaments.
  • There was an executive shake-up at the top of Susan G. Komen for the Cure.  (See coverage in The New York Times, USA Today and The Chronicle of Philanthropy.) Declines in fundraising and attendance have been reported at many Race for the Cure events held by Komen affiliates since the Planned Parenthood controversy earlier this year. 
  • FrontStream Payments Inc., a national provider of payment and donor solutions, announced the acquisition of the Boston-based nonprofit solutions provider FirstGiving Inc. Join Run Walk Ride's LinkedIn Group to add your opinion on whether this will make FirstGiving a stronger competitor. 
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In This Issue
Five Ways Autism Speaks Is Increasing Peer-to-Peer Revenue
Leveraging Data to Keep Your Event Results on Track
Be More Competitive for Limited Corporate Dollars
Industry News Shorts

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