February 2012 
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Greetings!  

 

Without a doubt the biggest news in our industry last month was the announcement of Blackbaud's intention to acquire Convio, its top competitor in online peer-to-peer fundraising.  (Note: Blackbaud is a RWRFC sponsor.) 

 

It will be fascinating to see how these once fierce competitors merge their products, services and corporate cultures in the months ahead and what the impact is on customers and the many smaller players in this marketplace.

 

Event 360 CEO Jeff Shuck wasted no time in developing a thoughtful, optimistic analysis.   Also interesting are the diverse reactions to the news to be found on his post and in varied social conversations such as these on Twitter

 

My fingers are crossed that the merger challenges won't be too painful and that stronger offerings will emerge to fuel your important work.  What do you think?

 

 

David Hessekiel

President

Run Walk Ride Fundraising Council

 

PS -- Just over a month until our 2012 conference.   Don't wait any longer -- sign up to join us today!  

"Engage Youth with Alternative Events"
Free Teleconference on February 22 sponsored by Global Cloud

February 22, 4:00 to 5:00 pm EST

For many non-profits Gen Y and Gen Z are untapped event fundraising markets. Join this discussion of how to create programs that will engage constituents in their teens and twenties led by DonorDrive's Paul Ghiz. Guiding CMN's Dance Marathons for four years as National Director, Zac Johnson will describe strategies and tactics that have made the Children's Miracle Networks 36-hour-long marathons on campuses across the country both wildly successful and a continuing tradition.

 Click here for all the details.  Sign up today!

"Empowering Volunteer Leaders to Succeed" Free Teleconference on March 27
sponsored by Turnkey Promotions

March 27, 1:30 pm to 2:30 pm EST

For many organizations, the key to producing ongoing, successful event fundraising programs is the proper cultivation and utilization of empowered volunteer leaders.

That being said, it's not uncommon for nonprofit professionals to fear that volunteer leaders will "get out of control" and make decisions that the professional staff would not agree.

In this one-hour teleconference, Tracy Hale at Turnkey Promotions will share insights and strategies to effectively engage volunteer leaders to produce highly authentic financially successful events.

Recent Thon Fundraising Headlines
Turn Good Web Pages Into Great Ones

Many of us have inherited event websites and keep much of the content from year to year.   February's a great time to look at your website with new eyes. 

Blackbaud's Kathryn Hall offers up some terrific tips on how to clean up existing writing on your website to better engage your participants.  

Read three key ways to edit web copy today.
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In This Issue
Free Teleconferences
Industry News
Turn Good Pages into Great Ones

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Our 2012 conference will take place on March 6 & 7 in the InterContinental Buckhead Hotel in Atlanta. 

Learn more today! 

 

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 for free teleclasses and recordings, online promotion of your group or company, a copy of the RWR Thirty CD and more.
 

 

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