Dear (Contact First Name),
Video is my favorite category to judge in the Run Walk Ride Fundraising Pacesetter Awards. If a picture is worth a thousand words, a well-produced, short video's ability to make us smile, cry and -- most important these days -- share it with others makes it worth 10,000 words.
Recently two videos came to my attention that reflect some of the exciting work being done in our field:
"First Steps:" This broadcast PSA produced by the March of Dimes captures the charm and wonder of a baby's first steps to build support for the March for Babies. To control costs, the spots were filmed by one director using his own camera and "talent" was recruited through local social media.
 | | March for Babies 2011 PSA First Steps |
"Race for Life Charity Single": Cancer Research UK is celebrating the 10th anniversary of its Race for Life run/walk and, with the help of title sponsor Tesco, has an ambitious goal of 1 million participants raising 80 million pounds. It plans to aggressively usebroadcast and online video to get the job done. Last year it produced this fundraising single involving 20 celebrities and hundreds of volunteers singing "Girls Just Wanna Have Fun".
 | | Race for Life Charity Single |
Has video worked for you? Please send us examples and the stories behind them!
David Hessekiel
President
Run Walk Ride Fundraising Council
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with Mike Dilbeck of Team To End AIDS
