April 2011
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Imagine If Participants Sent Better Emails
  
Greetings!  

 

The top 30 thon fundraising programs engaged more than 11 million participants last year. That means our people sent out many millions of email solicitations.   I'll bet that for every one that was awesome, ten awful ones hit the net.
 
With all their potential to generate substantial revenue,  those emails should be carefully crafted and written for results.  How much does your organization invest in copywriting and in testing copy?   
 
Imagine the monetary impact we'd achieve if just 10% more of those digital missives were high quality appeals.  If you want an uptick in results, take a look at nonprofit marketing blogger Kivi Leroux Miller's suggestions of four ways to improve fundraising copy:
  1. Cue an emotional response
  2. Make the request feel personal
  3. Convey urgency
  4. Ask clearly

Why not set aside an hour this week to check the template copy you provide participants to see if it hits on all four points? 

 

I bet you'll find room for improvement.   If you're not a great wordsmith, find someone in your organization who can help.   It could make a huge difference to your program's performance and the people you serve.   Let me know what happens.

 

 
David Hessekiel
President
Run Walk Ride Fundraising Council

Retaining Endurance Program Participants

July 12 TeleconferenceTeam To End AIDS with Mike Dilbeck of Team To End AIDS

 

The good news about endurance fundraising: Every year more people sign up to raise large amounts of money. The bad news: Many programs see a third or more drop out before race day.

 


Fortunately, there are ways to increase the number of participants that cross the finish line. In this one-hour teleconference, Mike Dilbeck, National Director, Team To End AIDS, shares strategies and tactics for increasing participant retention. He'll equip you with field-tested hi-tech and hi-touch tools to help your endurance fundraising program achieve greater results.
 

$99 or FREE to RWRFC members

Marathon Participation Hit a High in 2010Running USA

 

There were more than half-a-million finishers in US marathons in 2010, the first time that figure exceeded 500,000, according to a Running USA study.
  
The group attributed the growth to training programs (charity and non-charity), the challenge of 26.2 miles, bucket list appeal, women's growth and fun, well-organized community events.
  
Click here for a detailed study summary.
Timing Is Everything 
One in a series of tips sponsored by Event 360 
  Event 360 logo

Wednesday's a great day to ask for money, according to a study done by the Network for Good that tracks giving trends over seven years.

 

 

The research shows that most people give during the week, more specifically during the workday between the hours of 9 a.m. and 5 p.m. With that in mind, a fundraising "ask" email timed to hit recipients' inboxes at 9 a.m. on Wednesday may result in the most donations.

For more practical thon fundraising tips, visit www.event360.com/blog

  
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In This Issue
New Marathon Participation Record
Timing is Everything

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