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Driving Change from Headquarters to Field
April 6 Teleconference
It's a sad reality that many worthy thon fundraising innovations developed at headquarters are half-heartedly adopted by staff and volunteers working in the field.
Would you like more of your new programs to be embraced and implemented in 2011? Then don't miss this presentation on selling your programs deep into your organization led by Jodie Kolkowski, National Development Consultant and Julie Taylor, Mid-Metros East VP, both of the American Heart Assocation.
$99 or FREE to RWRFC members
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New Insights Into Participant Motivation
A new study by Blackbaud and the RWRFC provides new insights into what motivates people to participate in peer-to-peer fundraising programs.
The study -- presented at our 2011 conference by Blackbaud's Amy Braiterman -- also looks at the tools participants use to raise money and what motivates them to meet and exceed fundraising goals.
The 1st Peer to Peer Event Fundraising Consumer Study surveyed people who had participated in a peer-to-peer fundraising event at least once in the last two years. The power and importance of team participation was one of the study's most striking findings.
Highlights from the study include:
- 69% of participants motivated by a connection to a cause
- 73% were part of a team
- 95% of team members were likely to set fundraising goals compared to only 77% of non-team members
- 40% of team members exceeded their goals vs 29% of non-team members
Click here for a copy of the Peer to Peer Event Fundraising Consumer Study. (Note: It's the fourth item on the list of resources within the Friends Asking Amy blog.) |
Reinvent Your Event Fundraising
One in a series of tips sponsored by Event 360
Remember the 80/20 rule. Do you treat all event participants equally? You shouldn't!
The most effective events focus the majority of their efforts on the participants with the highest potential return, which typically constitutes only about 15% of the participant base.
For example, nearly all participants who belong to a team raise more money than those who don't. Additionally, team members are more likely to stay engaged until the day of the event, and become repeat participants. Examine overall team participation to determine the current and potential role of teams in your event. To boost fundraising results, strive to have 75% of your event participants on a team.
Consider implementing marketing campaigns that convey to individual participants the benefits of joining a team (e.g., camaraderie, training partners, encouragement, friendly competition, and fundraising tips).
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