Greetings! 

Scoring entry slots into the ING New York City Marathon has long been considered the golden ticket to big bucks by endurance fundraising leaders.

The coveted entries can still generate terrific returns, but a recent article in The New York Times made public what many program directors have been talking about: Some charities are failing to find runners for all the spots they've had to pay for in advance.

For example, New York-based Team Continuum, a cancer patient support group, was stuck with 50 out of the nearly 300 entries it requested.  The group's chief operating officer told the Times she blamed that on the economy.

Properly forecasting how many entries to request and purchase from events that charge substantial fees will be one of the hot topics at the Endurance Fundraising Summit on March 1.

Registration for the entire Run Walk Ride Fundraising Conference is now open -- hope you'll join us!