December 2009
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Competition Breeds Innovation & Investment
 
Greetings!  
 
Competition for participants is leading thon fundraisers to invest in exclusive beneficiary designations and innovative new programs.
 
In just the last few weeks, two major deals were announced involving The Competitor Group's Rock n Roll marathon properties:san diego marathon
 
 
 
Of the 14 Rock N Roll events in 2010, the only other "exclusive" city at this point is Las Vegas where the Crohn's & Colitis Foundation's Team Challenge has a lock on fundraising opportunities.   LLS is the series' overall national partner, but in nonexclusive markets other charities are able to buy into The Competitor Group's fundraising program.
 
Another way to stand out from the field is to create novel new events.   That's the approach The Jimmy Fund is taking with the July 2010 launch of The Mass Dash, a two-day, 200-mile team race from the Berkshires to Boston.
 
Not every thon fundraising program will make these kinds of investments in 2010, but it is incumbent on all program directors to find ways to make their events unique and enticing to participants.
 
With that in mind, I look forward to feeding you more news you can use in 2010.   Happy holidays!
  
 
David Hessekiel
President
Run Walk Ride Fundraising Council
You Can't Over-Do Event Logisticsst jude marathon Planning
 
Our sympathies go out to our friends at the St. Jude Memphis Marathon. 
 
The top four male finishers in the race were disqualified after it was discovered that a set of misplaced cones led them to deviate from the official course.
 
This is a dramatic example of the importance of paying extra close attention to event production, a subject that Boston Marathon Race Director Dave McGillivray will address at our March conference.
Conference Eligible for CFRE Credit cfre
 
We're proud to announce that attendees at our 2010 conference can earn up to 12 continuing education points from Certified Fundraising Executive International.
 
Click here to learn more.
 
2009 Run Walk Ride Data Being Collected  
 
It's time to send us your 2009 results in order to be included in our annual RWR 30 Benchmarketing Study.RWR 30
 
We've sent out surveys to over 80 groups.  If we somehow missed your organization, please reply to this email and we'll send you a form right away.
 
All groups that submit complete data by the January 15 deadline will receive a copy of the survey executive summary and a $50 credit good toward conference registration.  
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In This Issue
Don't Neglect Logistics
Conference Earns CFRE Credit
RWR 30 Survey in Field
 
REGISTRATION OPEN
FOR  CONFERENCE
MARCH 3 & 4 IN DALLAS
 
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NEW offerings include:
 
 
Conference sessions on fundraising incentive design, cost control, using online video +++
 
 
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  for free teleclasses and recordings, online promotion of your group or company, a copy of the RWR Thirty CD and more.
 
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