 Could you use a Twelve-Step Program? Greetings!
Thanks to this wretched economy, I imagine you are working harder than ever to bring in the dollars your organization needs.
To help you deal with the stress and be as effective as possible, Convio recently published a 12-step guide to maximizing the fundraising success of your participants. ( You can download it for free)
It's not rocket science, but nearly everyone could benefit from reviewing its tips on goal setting, timing, leveraging social media, adding personal touches and more.
David Hessekiel
President
Run Walk Ride Fundraising Council
|
|
Numbers Down? You Are Not Alone
The economic downturn is taking its toll on fundraising performance for many programs, according to our conversations with organizers and published reports.
The Pan-Mass Challenge, #15 on the RWR Thirty, estimates it will bring in $30 million in individual donations, down from $35 million in 2008. (Check out this NY Times profile of Billy Starr, the event's founder.)
On the West Coast, AIDS Walk San Francisco raised $3.5 million in July, down from $4.4 million in 2008.
"Every fundraising event is seeing a fairly large reduction. I don't think that's surprising," said San Francisco AIDS Foundation spokeswoman Deborah Holtz said. "What we're really happy about is that so many people participated despite the recession."
|
Now For Something Completely Different
Adding a novelty element to your program can be a great way to generate incremental revenue.
One that recently caught our eye is the Tricycle Challenge, which will be held for the fourth time this fall in Mission, Kansas. In addition to standard fun run/walks and multiple length rides, Bike 4 the Brain, the sponsoring organization, recruits people to have fun looking quiet silly in this special event.
For a $100 entry fee (often raised by friends), adults get to face off on a minicourse riding a child-size tricycle. |
|
 Learn to "Do More with Less" on September 16 Event 360 CEO Jeff Shuck will share practical tips on stretching your resources to create more successful athletic event fundraising programs in this one-hour teleconference.
$99 or FREE to RWR members includes valuable materials and access to a class recording. | |
|
| SAVE THE DATE!
RWR GATHERING
MARCH 3 & 4
We're pleased to announce that our 2010 annual conference will return to the Omni Mandalay Hotel in Dallas.
Look for details in October!
SUMMER AUDIOCONFERENCE
SALE
Save 50% on outstanding presentations that help you work smarter to achieve your goals. Topics include email strategy, legal issues, event PR and more.
Now through August 30, enter promo code SUM50 and the price drops from $99 to $49.
|
|
