RWRF Council Logo
RUN WALK RIDE SUCCESS
June 2008
 
Greetings!
 
What's the outlook for athletic event fundraising in 2008?    That's what I would like to know!
 
My summer travels have taken me from Boston to LA and the feedback I've received is decidedly mixed.   One breast cancer event organizer reported record participation and fundraising while another one said results were down in some markets.   An executive from one of the nation's top ten programs said that everyone on her team is nervous about their fall series.
 
Managing in times of economic change and uncertainty requires us to work even smarter on the cost and revenue sides of the ledger.   We're paying special attention to that theme in developing the program for our 2009 conference on March 4 & 5 in Dallas.
 
Suggestions?   Give me a call!
 
David Hessekiel
President
Run Walk Ride Fundraising Council
Tel: (914) 921-3914
 
Underwear Affair Gets Unique SponsorING logo
Yes, it has the usual array of waters, running shoes and energy bars, but LA's first Underwear Affair boasts a category-breaking presenting sponsor: Jockey underwear.
 
To promote the 10K run/5K walk to uncover cures for cancers below the waist, Jockey donated enough underwear to hang on a three-block clothesline along Santa Monica's Third Street Promenade.  Passersby were welcome to grab a pair along with info on the August 2 event benefitting City of Hope.
 
Jockey will also activate its sponsorship via signage and by providing merchandise to participants.
 
ING logoHalf Marathon's Popularity Grows
The New York Times recently reported on an explosion in the popularity of half marathons.
 
The growth is fueled by new runners who see the half as less daunting than a full marathon and veteran runners who feel they've "been there and done that" when it comes to the grueling 26.3 mile marathon. 
 
According to Running USA, there were more than 500 half marathons in 2007 involving 650,000 finishers making it the fifth year in a row the event experienced substantial growth.
 
Tale of the trend?   If you haven't incorporated half marathons into your endurance training event, it's time to consider doing so. 
 
 
Komen Launches Team MarathonSGK Team Marathon
Full and half marathons are options for runners who would like to join Susan G. Komen for the Cure's inaugural endurance training fundraising program.
 
Participants must raise at least $2,200 to be a part of the team at five official Komen partner events or $250 to run in any event of their choosing.  New Balance is providing incentive items to participants.
 
Learn more about this major new entry in this increasingly crowded fundraising arena.
In This Issue
Sponsorship: Jockey Sponsors The LA Underwear Affair
Half Marathons are Hot
Komen Joins Endurance Field
 

SAVE
THE DATE!
 
DALLAS TO HOST 2009 GATHERING
 
Get out your calendar and mark off March 4 & 5 for the Run Walk Ride Fundraising Conference. 
 
We're pleased to announce that our second annual confab will be held at the beautiful Omni Mandalay Hotel. 

STAY TUNED FOR DETAILS THIS FALL

EXPLORE
RUNWALKRIDE.COM 

It's the site dedicated to supporting athletic event fundraising professionals.  Don't miss:

 
 
and much more!
 
 
Get Your Own Copy of Our Data
 
If you'd like to benchmark your athletic event fundraising programs, the Run Walk Ride 30 Data CD is the one and only source to turn to.
 
Based on a combination of self-reported data from leading nonprofit organizations and public information, the data CD is your guide to 50 leading programs.
 
Join the Run Walk Ride Fundraising Council today on an organizational ($750) or individual ($250) level and we'll send you a copy of the data CD right away.
 
Get yours today!