Theatre Breaks logo  Media Release
Bucking the January Sales trend
20/03/2008
Record-Breaking Sales Buck the Industry Trend
 
Visit London reported earlier today that, according to published surveys, activity across the visitor economy in London remained subdued in January. However Theatre Breaks Ltd was madly bucking the trend by announcing its best ever month in January with a record increase in sales of 11%. This followed the launch of online booking in December 2007.
 
Simon Harding, Managing Director, said today: "It was a huge investment for us to 'go online' but this month's sales just prove how important it is for anyone in the travel industry to completely embrace the web. We have also proved you don't need to discount if you have a great product."
 
 
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For further information, images etc contact:

Barbara Stott

PR & Marketing Consultant for

Theatre Breaks Ltd

t: +44 (0)1727 834422  f: +44 (0)1727 851676  m: +44 (0)7973 480316

barbara.stott@theatrebreaks.com   www.theatrebreaks.com

Theatre Breaks Ltd is a member of Visit London

Editor's Notes:
¾      For publication on the internet please contact Theatre Breaks Ltd for a unique URL.
¾      Theatre Breaks Ltd tailor-makes packages for individuals, groups and corporate clients in London, Stratford-upon-Avon, Paris and elsewhere.

¾         Theatre Breaks Ltd has over 60 hotels: www.theatrebreaks.com/hotels and more than 20 restaurants in central London and a range of 25+ add-ons: www.theatrebreaks.com/attractions.

¾         www.theatrebreaks.com with secure online booking and a new look.

¾         Phone: +44 (0)1727 834422 open: 09:00-17:00 Monday to Friday, 10:00-14:00 Saturday. Email: res@theatrebreaks.com, message service and online at www.theatrebreaks.com

¾         All breaks are booked through Good to See - ABTA 53648 - and are subject to availability at the time of booking.

¾         Prices for hotel breaks are based on 2 people sharing a twin/double room and include breakfast, service and VAT.