CD #1
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February 1, 2011- Vol 5, Issue 1
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CD #1
Automotive dealers are bringing schedules back to local radio and television stations. But this time, in this economy things have changed and there is very little wiggle room. We've got to get this right this time. We need them and they need us.  To find out more about helping your car dealers increase revenues in 2011, click here.

Other local direct sales articles I've written for RBR/TVBR are on their website.  Just type "weyland" in the search box on the RBR website and you can read all the pieces I've written.

Click here to subscribe to RBR/TVBR's free daily newsletters. Just do it.  It's never been more important to keep up with what's going on in the broadcast industry.

Need help bringing in more local direct business? Yes, you do. We're still booking for 2011.  Call us at 512 236 1222 or email me at paul@paulweyland.com and I'll show you how I can help you bring in much, much more local direct revenue.
Cool New RBR iphone app 

This is cool. RBR/TVBR  has a new iphone app for you to receive RBR news on your iphone.

Click here to download the the app.  It's free for your iphone, ipad, or itouch.

Success or Depravity? Which will you choose? Maybe both?
 
Successful Sales Book Cover
Keith Richards
 
Choose Successful Local Broadcast Sales by Paul Weyland. Get this book. Read the Amazon reviews. You'll make so much money you'll be able to live like a rockstar!

Successful Local Broadcast Sales is the authoritative source for information on how to increase your local direct billing. It's comprehensive and it's written for both veterans and new sellers. 

"This is a complete course on how to sell broadcast advertising. But I would recommend the book to anyone selling any sort of advertising.... I wish I had written it."-C. Whitacre-

"I thought, like many other reps, that I knew how to prospect, get appointments, present, and close a sale. Within a few months after having lackluster results I turned to reading this book. I changed the way I did business. I started making more sales." -J.R. Verbeke-

It's even available on Kindle.

Are you a manager or owner?  Get a copy of this book for every member of your sales staff...or at least a couple of copies for your sales  library. Your staff will love you for it...and consequently they'll bring more local direct money to you.

Get the hard-back at your favorite bookstore or online. Retails for $29 but I've seen it priced much lower on the Internet. Look at www.amazon.com or just google Paul Weyland and look for the best price.


These CDs will help boost your sales efforts in 2011
 
CD #1
NO MORE CHEAP PACKAGES! Stop it. You're spoiling the market. Get these audio CDs now and learn to sell value, not cheap rates. Still don't have these in your sales library? Get them now.These four audio compact discs were created specifically to help you make more money with both new prospects and existing local direct clients.  
 
I talk to reps in radio and television that swear by these tools.  You listen in the car and they just become part of you. Listen while you excercise.  Listen while you're texting and driving.

Click here to order this AMAZING CD PACKAGE!!!
Use ROI to Close Deals
 
Want to triple or quadruple your billing?  People at my seminars know that I can quadruple what a local client thinks he should be spending on a station

How do I do that?  It's all here in the Mediator software download. Loads right on your PC.

The Mediator contains an ROI calculator, a proposal writer and gross margins of profit for over 70 product/service categories.

Once you start using this device you'll never go back to selling the other way. Local clients love Mediator proposals because they're written in the client's language, not our stupid Ad-Speak.

The Help file alone is well worth the one-time $50 download fee.

Click here to order the Mediator ROI calculator.

Bring Weyland directly to you!  Just contact us at 512 236 1222 or www.paulweyland.com to discuss fees and availability. You really can afford me. I work in all sized markets.

I also do teleconference coaching for salespeople and managers.

If you have success stories about closing local direct business the Weyland way, please write to me at paul@paulweyland.com .  I'd love to hear from you.

Paul Weyland Communication Strategies