| Summer Reading |
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Have you seen this book on Oprah? No! And why not? After all, for many radio and television salespeople and managers, Successful Local Broadcast Sales by Paul Weyland is the authoritative source for information on how to increase your local direct billing. It's comprehensive and it's written for both veterans and new sellers.
Get the book. Get the book. Get the book (Whew! I think I just achieved a frequency of 3?).
Are you a manager or owner? Get a copy of this book for every member of your sales staff...or at least a couple of copies for your sales library. Your staff will love you for it...and consequently they'll bring more local direct money to you.
Get the hard-back at your favorite bookstore or online. Retails for $29 but I've seen it priced much lower on the Internet. Look at www.amazon.com or just google Paul Weyland and look for the best price. |
| These CDs will help your sales efforts in 2010 |
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When you're not listening to the radio or watching television, listen to these CDs. They'll help make you rich and what's wrong with that?
These four audio compact discs were created specifically to help you make more money with both new prospects and existing local direct clients.
I talk to reps in radio and television that swear by these tools. You listen in the car and they just become part of you. Listen while you excercise. Listen during while you're being exorcised.
Click here to order this AMAZING CD PACKAGE!!! |
| Use ROI to Close Deals |
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Want to triple or quadruple your billing? People at my seminars know that I can quadruple what a local client thinks he should be spending on a station.
How do I do that? It's all here in the Mediator software download. Loads right on your PC.
The Mediator contains an ROI calculator, a proposal writer and gross margins of profit for over 70 product/service categories.
Once you start using this device you'll never go back to selling the other way. Local clients love Mediator proposals because they're written in the client's language, not our stupid Ad-Speak.
The Help file alone is well worth the one-time $50.00 download fee.
Take a look at it, it's free.
Click here to order the Mediator ROI calculator. |
Want to learn how to get your rates back up? Read my latest article on long-term local direct in Radio/TV Business Report.
