It's Not All About Your Client

More Great Ideas

June 17, 2010- Vol 4, Issue 5

Quick Links

RBR/TVBR

Weyland's Website

Greetings!

I just got back from the Alabama Broadcasters Convention, which was onboard a Carnival Cruise to Cozumel. We didn't see any oil, and had a fanatastic time at sea. I met a lot of great folks, ate and drank plenty, and spent an afternoon snorkeling off the Mexican coast. But hey, it isn't all about me.

It also isn't about you, and it isn't even about your clients--it's only about the consumer. The consumer is all that matters. For advertising to be effective, we need to tell the consumer why it's in their best interest to use your client. And to do that, the ad needs to be about the consumer, not the client. Check out my new article on RBR/TVBR.com on this.

Click here for the article link.

Need help bringing in more local direct business? Yes, you do. Call me at 512 236 1222 or email me at paul@paulweyland.com and I'll show you how you could bring me into your market for very little, if any money out-of-pocket. No kidding!

Click here to subscribe to RBR/TVBR's free daily newsletters. Just do it. It's never been more important to keep up with what's going on in the broadcast industry.

Summer Reading

Summer Reading? Get the book that will help make you money. For many stations and universities around the world it's the local broadcast sales bible. Successful Local Broadcast Sales by Paul Weyland is comprehensive and it's written for both veterans and new sellers.

Imagine the looks on their faces when they walk toward you at the swimming pool and see that you're reading this wonderful book. Great conversation starter!

Are you a manager or owner? Get a copy of this book for every member of your sales staff...or at least a couple of copies for your sales library. Your staff will love you for it...and consequently they'll bring more local direct money to you.

Get the hard-back at your favorite bookstore or online. Retails for $29 but I've seen it priced much lower on the Internet. Look at www.amazon.com or just google Paul Weyland and look for the best price.

These CDs will help your sales efforts in 2010

When you're not listening to the radio, listen to these. They'll help you make real money in broadcasting.

These four audio compact discs were created specifically to help you make more money with both new prospects and existing local direct clients.

I talk to reps in radio and television that swear by these tools. You listen in the car and they just become part of you. Listen while you excercise. Listen during while you're being exorcised.

Click here to order this AMAZING CD PACKAGE!!!

Use ROI to Close Deals

Want to triple or quadruple your billing? People at my seminars know that I can quadruple what a local client thinks he should be spending on a station.

How do I do that? It's all here in the Mediator software download. Loads right on your PC.

The Mediator contains an ROI calculator, a proposal writer and gross margins of profit for over 70 product/service categories.

Once you start using this device you'll never go back to selling the other way. Local clients love Mediator proposals because they're written in the client's language, not our stupid Ad-Speak.

The Help file alone is well worth the one-time $50.00 download fee.

Take a look at it, it's free.

Click here to order the Mediator ROI calculator.

Bring Weyland directly to you! Justcontact us at 512 236 1222 or www.paulweyland.com to discuss fees and availability. You really can afford me. I work in all sized markets.

I also do teleconference coaching for salespeople and managers.

If you have success stories about closing local direct business using my methods, please write to me at paul@paulweyland.com . I'd love to hear from you.

Paul Weyland Communication Strategies