CD #1
More Great Ideas 
May 11, 2010- Vol 4, Issue 3
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Greetings!
CD #1
You've heard that my hometown Austin, Texas is a hot market. You'd be right. Last year we had 65 days of 100 plus temperatures. This year temperatures are already in the 90s. Air conditioning is not a luxury in Austin, it's a necessity. Just back from Duluth, Minn. In that market furnaces are a must. In fact it was so cold while I was there that I saw a dog frozen to a fire hydrant. No kidding. The fire department had to come pry him loose. No wonder the HVAC Yellow Pages category is one of the biggest in virtually every market. Lots of money in heating and air.  So, here's an article to help you get more of it.  Click here to read the www.rbr.com  article on HVAC clients.
 
Need help bringing in more local direct business? Yes, you do.  Call me at 512 236 1222 or email me at paul@paulweyland.com and I'll show you how you could bring me into your market for very little, if any money out-of-pocket.  No kidding!
 
Click here to subscribe to RBR/TVBR's free daily newsletters. Just do it.  It's never been more important to keep up with what's going on in the broadcast industry.
 
Steal This Book!
 
Successful Sales Book Cover
 
Warren Lada of Saga just read this book cover to cover and he said he liked it so much he immediately ordered a bunch of copies. Are you a reader?  If you like the articles and seminars, you'll love my book.  For many stations and universities around the world it's the local broadcast sales bible. Successful Local Broadcast Sales by Paul Weyland is comprehensive and it's written for both veterans and new sellers. 
 
Are you a manager or owner?  Buy a copy for every member of your sales staff...or at least a couple of copies for your library. Get the hard-back at your favorite bookstore or online. Retails for $29 but I've seen it priced much lower on the Internet. Look at www.amazon.com or just google Paul Weyland and look for the best price.
 
These CDs will help your sales efforts in 2010
 
CD #1
Not a reader?  Then this sentence makes as much sense as qwfojn sedfn voij tgoasdyhwetrfoiua.
 
Well, you don't have to be to get rich in media sales...as long as you can listen. These four audio compact discs were created specifically to help you make more money with both new prospects and existing local direct clients.  This is not rocket surgery...all you have to do is pop them in the CD player and listen.
 
Within moments you will be hypnotized and I will take over what's left of your brain.
 Under my control you will make lots more money that you can spend on booze, guns and video poker.
 
Click here to order this AMAZING CD PACKAGE!!!
Use ROI to Close Deals
 
People at my seminars know that I can quadruple what a local client thinks he should be spending on a station. How do I do that?  It's all here in the Mediator (El Mediator en Espanol...secret info aqui for those who speak Espanol only.  Es verdad que in Mexico por ejemplo, que los hombres crean que esta pais es un pais de los pescados unitos?). 
 
The Mediator contains an ROI calculator, a proposal writer and gross margins of profit for over 70 product/service categories.
 
Once you start using this device you'll never go back to selling the other way. Local clients love Mediator proposals because they're written in the client's language, not our stupid Ad-Speak.
 
The Help file alone is worth the one-time $50.00 download fee.
 
Click here to order the Mediator ROI calculator.
 
Communication is a two-way street. If you're interested in having Paul Weyland live in your market contact us at 512 236 1222 or www.paulweyland.com to discuss fees and availability. You really can afford me. I mean, you can't not afford to have me. I don't eat much and I bring my own clothes.
 
I also do teleconference coaching for salespeople and managers.
 
If you have success stories about closing local direct business using my methods, please write to me at paul@paulweyland.com .  I'd love to hear from you.

Paul Weyland Communication Strategies