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More Great Ideas 
January 11, 2010- Vol 4, Issue 1
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Greetings!
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Goodbye 2009! Whoppee! For many stations it's like saying goodbye to an upset stomach.
 
Let's start this year off right by prospecting product/service categories that really need us and have NOT been over-prospected by radio and television sales people.  Here is my new RBR/TVBR article on moving companies and tech groups.
 
Need help bringing in more local direct business? Yes, you do.  Call me at 512 236 1222 or email at paul@paulweyland.com and I'll show you how you could bring me into your market for very little, if any money out-of-pocket.  No kidding!
 
If you have success stories about closing local direct business using my methods, please write to me at paul@paulweyland.com .  I'd love to hear from you.
 
I also do teleconference coaching for salespeople and managers.
 
Click here to read the article on product/service categories to prospect.
 
Click here to subscribe to RBR/TVBR's free daily newsletters. Just do it.  It's never been more important to keep up with what's going on in the broadcast industry.
 
Steal This Book!
 
Successful Sales Book Cover
 
Are you a reader?  If you like the articles and seminars, you'll love my book.  For many stations and universities around the world it's the local broadcast sales bible. Successful Local Broadcast Sales by Paul Weyland is comprehensive and it's written for both veterans and new sellers. 
 
Are you a manager or owner?  Buy a copy for every member of your sales staff...or at least a couple of copies for your library. Get the hard-back online. Retails for $29 but I've seen it priced much lower on the Internet. Look at www.amazon.com or just google Paul Weyland and look for the best price.
 
These CDs will help your sales efforts in 2010
 
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Not a reader?  Well, you don't have to be to get rich in media sales...as long as you can listen. These four audio compact discs were created specifically to help you make more money with both new prospects and existing local direct clients.  This is not rocket surgery...all you have to do is pop them in the CD player and listen. Within moments you will be hypnotized and I will take over what's left of your brain. Under my control you will make lots of money (and get more hot dates with hot people). 
 
Click here to order this AMAZING CD PACKAGE!!!
Use ROI to Close Deals
 
People at my seminars know that I can quadruple what a local client thinks he should be spending on a station. How do I do that?  It's all here in the Mediator (El Mediator in Espanol). The Mediator contains an ROI calculator, a proposal writer and gross margins of profit for over 70 product/service categories.
 
Once you start using this device you'll never go back to selling the other way. Local clients love Mediator proposals because they're written in the client's language, not our stupid Ad-Speak.
 
The Help file alone is worth the one-time $50.00 download fee.
 
Click here to order the Mediator ROI calculator.
 
Stay tuned for more information on the next webinar.   If you're interested in having Paul Weyland live in your market contact us at 512 236 1222 or www.paulweyland.com to discuss fees and availability.

Paul Weyland Communication Strategies