| The Big Idea-How to Come up With Long-Term Creative Ideas That Sell |
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The last thing a local direct client wants to see is another media rep hawking a cheap package or a ratings ranker. What they want to see and need now, especially in this economy, are sound and original long-term creative strategies. In this session Paul Weyland shows you how to come up with ideas that will set you far apart from the other media "spam" the client is used to dealing with. Among the subjects we'll discuss
- The Identifiable Difference-How to help your client come up with a unique five-year creative strategy that sets his business apart from his competitors
- How you could improve the efficiency and effectiveness of most broadcast advertising by 80 percent
- The four things you need to know to come up with genius creative whether you're a creative genius or not
- Why most advertising "doesn't work"
- How to come up with an emotional headline that immediately grabs the hearts and minds of your audience
- How to write compelling copy that identifies and solves problems that keep your listeners or viewers awake at night
- Why price is the last thing your client should sacrifice when trying to attract new customers
- Why "Deep-Sell" is always a better strategy than "hard" or "soft-sell"
When you use what you learn from this webinar, your clients will see you as a valuable resource rather than another pesky sales rep. Once clients understand that your plan for their success is better than theirs, you'll win more long-term business regardless of your rates, ratings (or lack of them), format or program. This session is designed for both new and veteran salespeople, production and promotions people and managers in all markets.
To register for the webinar, click here.
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| Automotive Article on RBR/TVBR |
Here is the link for the new RBR article on automotive advertising. It's the third in a three part series. Click here to read the article.
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