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1. How much does it cost a company to win a new customer as compared to keeping an existing one?
2. How much do highly effective organizations spend of their operating budgets on resolving problems caused by poor service?
3. How much do ineffective organizations spend on the same problem?
4. How many people do unhappy customers tell about a bad experience?
5. How many good service experiences does it take to overcome a single bad one?

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According to AchieveGlobal research, regardless of your industry, product, service or geographical location, customers shape their opinion of your organization throughout each interaction. Creating positive memorable experiences, says Todd Beck, Senior Product Manager at AchieveGlobal, earns long- term loyalty, helping successful companies differentiate themselves and emerge as leaders in the marketplace. Customers choose one product or service over another based on the way they feel about the product and how they feel they are treated by the organization. When customer expectations are truly exceeded, loyalty is the result. Loyal customers, according to Beck, demonstrate their loyalty through behaviors such as resisting offers from the competition, recommending you to others, and working with you when they experience a service breakdown.

Beck also suggests benefits to developing loyal internal customers such as higher employee retention, better collaboration and cooperation, higher morale, better responses to change and resilience during restructuring.