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Elegant Design Speaks for Itself
Anyone who has studied computer science is likely to
be familiar with the unique connotation of "elegant" in
the vernacular of technologists. It does not connote
luxury or glamour or lavishness. It means,
roughly, "the simplest, most intuitive, most technically
economical design." Programmers and designers
have contests to see who can write a program using
the fewest and most ideal lines of code. The winners
are admired and envied, sometimes a little grudgingly.
The business world is filled with examples of
elegant design, most of which are rousing
commercial successes. Examples include:
- The iPhone and iPod. These devices are
highly sophisticated, yet their user manuals are just a
few pages long.
- Southwest Airlines' complex business model
continues to evolve, yet customers consistently rave
about the simplicity of traveling on Southwest.
- Amazon's One-Click online buying process is the
simplest way to make an online purchase. Not
enough time to change your mind!
- While we may not like paying highway tolls, toll
tags and their underlying commerce model are
delightfully simple.
- Twitter is just a text-message rebroadcaster. It
doesn't get much simpler than that. Millions use
it.
One common thread among these examples is
widespread popularity. Make something that solves a
common problem which just about anyone can use,
and you have a hit on your hands. You also have a
market differentiator.
In financial services, particularly in banking and
P&C insurance, we have a tremendous opportunity to
incorporate elegant designs into service processes,
including self-service and agent-service processes.
Several high-profile players have done just that, and
the impact on their market presence has been
predictably phenomenal.
Take a fresh look at your most frequently used
service processes. Reduce steps, eliminate
complexity, increase responsiveness. Customers will
notice, they'll tell others, and your bottom line will
portend success.
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Join Us . . .
PIAA MARKETING WORKSHOP
April 7-9, 2010
Hyatt Regency Washington on Capitol
Hill Washington, D.C.
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Meet Onsite
THE LIFE INSURANCE CONFERENCE
April 13-15, 2010
The Renaissance Washington
Hill Washington, D.C.
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NAMIC PERSONAL LINES SEMINAR
April 26-28, 2010
Sofitel Chicago Water Tower Chicago,
IL
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LOMA FINANCIAL INFORUM 2010
May 16-19, 2010
Hyatt Regency Coconut Point Bonita Springs,
FL
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ACORD LOMA INSURANCE SYSTEMS
FORUM
May 24-26, 2010
Mandalay Bay Resort Las Vegas, NV
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Meet Onsite
We welcome the opportunity to meet you in person at
any of these events. Click "Meet Onsite" to send us an
email with your contact information. We'll be in touch
to arrange a convenient time to meet you at the event.
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