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SOA Implications

Much has been written about the promise of
Service-Oriented Architecture (SOA) for system
development
and integration. Having read a fair amount of the
published literature but only having the slightest grasp
of what SOA was, I found myself recently at an industry
conference where there was a presentation on SOA. I
decided to attend as a final hope of gaining true
insight.
Two self-confessed "Data Architects" gave the
presentation. It was a case study of a large, complex,
and successful transformation of a group benefits
business model. This was a technology-oriented
conference, and I could tell from the audience's
reaction that they really were interested in what these
guys had to say. I, on the other hand, sadly found my
hope of learning diminishing at the same rate my
headache was growing. As I pondered walking out
with mission unaccomplished, I heard the following
from the podium: "and that is when the business side
realized they needed to own the business processes
and IT needed to own the technology that delivered the
processes". Finally, something I could understand
and appreciate. I asked my fellow attendee next to me,
a true techie, what preceded that statement. He
said, "I don't know, I think something about Use
Case."
In search of learning more, I spent the rest of the day
stalking the presenters who were kind enough to
advance my understanding. Here is what I learned: To
develop or integrate systems using a Service-Oriented
Architecture approach, you need a concise, complete,
and consistent definition of the business processes
to be enabled by the technology. As this organization
undertook the challenging effort of defining their
business processes, they adopted a common format
of Use Case. As IT worked closely with their business
partners to finalize these Use Cases, they realized the
conversation was consistently moving from "we need
the system to do X" to "then the process should do X."
What had happened is that through the disciplined
effort of defining business processes the business
side had a tangible representation that they could
better own, communicate, and
manage—something they had not had before.
The business Use Case is described in
technology-free terminology, which describes the
business
process that is currently used by its business actors
(people or systems external to the business) to
achieve their goals (e.g., payment processing,
application processing, enrollment, etc.). The
business Use Case describes a process that
provides value to the business actor, and it describes
what the process does.
Technologists believe that SOA can help businesses
respond more quickly and cost-effectively to changing
market conditions. It probably is also essential to
simplifying interconnection to, and usage of, existing
IT (legacy) assets. But, if SOA requires Use Case
development, it has another major benefit. It can help
managers on the business side significantly improve
their business processes through better
documentation and understanding.
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NOLAN'S LIFE & ANNUITY INDUSTRY SURVEY
We invite you to participate in Robert E. Nolan
Company's new Life & Annuity Industry Survey. The
market is in an era of unprecedented change, so we
have designed this survey in order to explore and
provide analysis on the emerging strategies being
undertaken to profitably address those changes.
If you have participated in past Nolan surveys, you
know the value they provide in the form of insights and
perspectives into key strategies being undertaken
across critical functional areas. The findings and
analysis help bring perspective to the dynamics that
will shape the industry in the coming years. There
is no cost to participate, and the survey can be
completed online or submitted via fax or mail. Once
the survey results are tabulated and analyzed, Nolan
will release a comprehensive findings report later this
year.
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NOLAN COMPANY ANNOUNCES NEW REPORT
THE NEW ERA OF SERVICE DIFFERENTIATION
The Robert E. Nolan Company announces the
release of a new report containing research and
original articles on the topic of service improvement
and differentiation.
In the insurance and financial services arena, service
excellence has proven to be the dominant market
differentiator. Strong, sustainable relationships with
customers and agents are essential for long-term
success. This new report from the Nolan Company
provides a diverse, real-world perspective on this
complex topic.
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Join Us...
NAVA OPERATIONS & TECHNOLOGY
CONFERENCE June 28 - July 1, 2009
Westin Copley Place
Boston, Massachusetts More
Meet Onsite
ITFMA INFORMATION TECHNOLOGY
CONFERENCE July 13 - 17, 2009
Francis Marion Hotel
Charleston, South Carolina More
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NAMIC/NOLAN WEBINAR - STRATEGIES FOR
ACHIEVING SERVICE EXCELLENCE July 22,
2009 - 2:00PM EDT
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IASA'S EXECUTIVE EDGE
CONFERENCE September 13 - 15, 2009
Gaylord Texan Resort & Convention Center
Grapevine, Texas More
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LOMA POLICYOWNER SERVICE SEMINAR
September 16 - 17, 2009
Hyatt Regency Grand Cypress
Orlando, Florida More
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LOMA CONTACT CENTER WORKSHOP
September 16 - 17, 2009
Hyatt Regency Grand Cypress
Orlando, Florida More
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We welcome the opportunity to meet you in person at
any of these events. Click "Meet Onsite" to send us an
email with your contact information. We'll be in touch
to arrange a convenient time to meet you at the event.
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2009 Nolan Events and Sponsorships
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Previous Nolan e-Newsletters Online
Past articles from Nolan Spotlight, as well as Nolan's
other e-Newsletters—Bank Statement and
Trend Line—are now available on our Website.
Follow the link below to browse the archives.
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