Vision Statement

The strategic vision of Nashville Singersis to be a dynamic choral leader, changing lives through the performance of significant music.

2009-2014 Strategic Vision - six cornerstone elements

1. Nashville Singersis recognized as one of the premier choral organizations in North America, and serves as an artistic incubator.
2. Nashville Singers will continue to produce choral performances that exemplify the highest standards of musicianship, artistry and entertainment.
3. Nashville Singers will strengthen organizational sustainability by building audiences and achieving long-term sustainable funding, with corporate sponsors, major individual donors, a planned giving program, and a financial reserve.
4. Nashville Singers will increase local and national awareness of the Nashville Singers brand through public and television performances, webcasts, and by nurturing relationships with churches, schools, and other arts organizations.
5. Nashville Singers will support and enrich our members, leadership, volunteers, and designated charitable organizations.
6. Nashville Singers has artists who want to appear as guest performers with the chorus.

We recognize that achieving and maintaining excellence requires mental focus and discipline, as well as physical skills. We subscribe to the principles of mental management described by Lannie Bassham in his book "With Winning in Mind." Those principles include:

• Excellence in performance is accomplished by your subconscious. You must practice the necessary skills until you can execute them subconsciously. If your conscious mind is focused on technical detail while you're performing, the performance will suffer.
• You must create a self-image consistent with the level of excellence to which you aspire. Given sufficient training, performance will always match self-image. Cultivate a champion's self-image, both for yourself and for your fellow chorus members. The self-image you cultivate is a conscious choice. The cynic who makes excuses for his own performance or always finds fault in others is cultivating a negative self-image and preparing to fail.
• Developing physical skills and mental discipline takes focus. There is no single factor that affects the quality of our performance as a chorus more than focus. When we respond well to a coach's input, it is because we are focused on his direction. When we experience moments of musical greatness, it is because we are "in the zone" - focused on the music and on the director.
• Excellence is an ever-moving target. It is a process, not a destination. We never let down in our pursuit of excellence, never stop building the skills. Unlike some athletic sports, the concept of "peaking" does not apply to the pursuit of musical excellence. As we prepare for an event, we will not relax and coast to the finish. We will work to the end and perform with confidence in our preparation.