The "Back to School" sales have begun but there's still plenty of time left in this year's pond building season! Despite some challenging weather many of you are staying very, very busy!
This month's newsletter is full of information including a recap of our Pond Guy seminar, a great sales video from Aquascape and details on more educational opportunities at Pondemonium and this fall's Build A Pond Day seminar.
Lunch with the Pond Guy!
Our seminar with Greg Wittstock, owner of Aquascape Inc. was a huge success with almost 40 contractors and retailers in attendance. Hudson Gardens was an excellent location and we all found time to stop and admire the lotus gardens!
Common themes in today's market are smaller jobs, lower closing rates and more demanding customers. Greg showed us how Aquascape has found their "IT" factor and increased sales from $1.2 million to $2.6 million in the last 3 years! Their construction division has actually geared many of their promotions, including their pond tour, to be smaller and more intimate to better connect with customers. To succeed in today's economy you need to have passion, promote like crazy and leverage your company's unique "IT" factor.
September Build A Pond Day
Standard Build A Pond Day, September 29, 2011 Centennial, CO
Standard BAPs are designed for installers who are relatively new to pond building or experienced builders looking to improve on the finer points. The BAP project will consist of installing a basic 11' x 16' pond and 10' stream using the 20 component and 20 step installation process. Seminar cost is $99.00 per person or $89.00 per person for 3 or more employees from the same company.
Pondemonium 2011 will focus on "Building the Future . . . Together." There are many great things in store so don't miss out on the excitement, the inspiration and the education you need to help you move your business to the next level. This is a second opportunity to hear more from Greg following his seminar here in Denver on July 28. We are hearing exciting rumors about some incredible products that will be debuting this year!
Make your reservations HERE for this year's Pondemonium August 18-21.
Aquascape Video
In this video Greg, Ed, and Brian are back for another pondside chat ... talking about how to sell the water feature lifestyle. Check out the great tips to help you succeed!
We also wanted to remind you we are now a distributor for the Airmax line of Pond & Lake Management products (www.airmaxeco.com) which includes large aerators and water treatments for ponds and lakes 1/8 acre and larger. This is a very good market to expand into due to many large ponds having inadequate circulations and filtration.
