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 Nothing is Scarier than Music
that Doesn't Work
A producer friend of Rob's asked him to preview the music track for his latest corporate video. He valued Rob's opinion knowing that he does music supervision for TimeSteps' projects and also freelances for other producers.
We watched the video: straight, to the point, sound bites about corporate responsibility.
So why the editor (who will go unnamed) was trying to make a statement using atonal, nails on the blackboard, suspenseful, slasher film music, was beyond me. I can't imagine what he was thinking.
Rob told my friend, what I'm sharing with you now:
"If this was my project or if I was music supervising it, I would have
chosen music that was much more attuned to the message.
"I wouldn't have run the same music for all two minutes of the program. It can get tedious. When subjects change, I like to cross-dissolve to a new piece, perhaps in this case, a more reflective piece in the the same key would have worked well. And then I would find music for the conclusion, finding an ending that signals the closing with a satisfying, but small flourish. And definitely not the muzak equivalent of Nine Inch Nails."
It wasn't Halloween, but we kept waiting for Freddy Krueger to pop out in my friend's video. Did someone make him CEO when no one was looking? Stranger things have happened in corporate America. | 
