Springtime chair with plants
April focus 

TimeSteps Productions, Inc.

Content Creators, Consultants, & Producers 

Partners Marilyn Petrokubi and Rob Lieberman create marketing and branding initiatives for corporations, non-profits & agencies.
Video, Web and Print 

QR Code TimeSteps     

R U QR Savvy?

TimeSteps Produces Spot

for QR Code

 

This is a QR Code.  If you scan it, it says:

 

For Digital Media Production
contact: Marilyn Petrokubi
TimeSteps Productions, Inc.
973-669-1930
www.timesteps.com 

 

Scan it?  

All you need is a smart phone that has a built-in QR reader or, if not, just download the app. 

 

QR is short for Quick Response in that messages can be quickly read by cell phones. They come to us from Japan where they are very common in magazine advertisements, on buses, business cards, billboards, webpages, and even t-shirts. You simply wave your cell phone and you can get details about a business or anything else people want to advertise, (including themselves  if they're wearing the t-shirt.) 

 

It can also give you a URL that can trigger a video.  TimeSteps was recently commissioned to produce a 25 second video spot whose URL will be activated by a QR code.  Appealing to a youthful audience ages 17-34, the client is betting that QR codes will be the next big thing here in the U.S.

We're keeping our fingers crossed,  hoping this will drive a whole new need for digital media.

 

Save our fish lights on house     

Song Writing Team
Petrokubi/Lieberman 

 

Look out Lennon/McCartney! 

There's a new songwriting team in town.

 

Every so often a project comes around that's so much fun, we can't believe it's work!   Marilyn and Rob put on their song writing hats to create lyrics and music for a recent video viral with an environmental theme. 

 

"This was a public service announcment in song-form.  There were certain message points that had to be relayed in a logical order," says Marilyn.  "At the same time it had to be fun and engaging. So first we  created an outline - just like any script or article -  which ultimately became the story line of the song.  The next step was to add a little poetry to the verses and remove some of the didacticism, while the chorus became a call to action." 

 

"Then Rob expanded the melody into four parts: verses, chorus, bridge and pre-chorus/tagline. It's really catchy. We're humming it all day long," she concludes.  

 

Stay tuned to our upcoming newsletters to hear the completed song. 

 From the Library of Marilyn Petrokubi

  

        Are you Engaged?Petrokubi photo resized for web

  

Do you consider yourself engaged in your work?  Truly engaged?  Many people say "no."  Others don't have a clue what "engagement" means?

 

According to Jennifer Colosimo in her book Great Work, Great Career, co-written with Stephen R. Covey, engagement in your work is a function of being a valued member of a team working toward an inspiring goal.

Be engaged in your work allows you to tap into your many talents and capabilities on a regular basis.  Engaged employees are more productive employees and are more committed. They work harder, and they more effectively overcome barriers to success.

 

And guess what? It's no longer just the responsibility of your boss to direct and foster your engagement in projects.  We can take action ourselves for cultivating that "get-up-and-go" to serve beyond the basic requirements of the job, partly because resourcefulness and the spirit of service come from within.

 

What can you do to engage yourself?

·  Seek out work that will tap into your talents and passions.

·  Make sure your voice is heard.

·  Apply creativity to problem solving. Don't stop at the first solution.

·  Seek out opportunities to learn more and expand your horizons through classes.

·  Assign some larger sense of meaning to what you do. How does your work help the world?

·  Try going the extra mile in some small way.  Do it freely and with enthusiasm.

These actions will help you stand out from the crowd and be recognized. You will bring out positive emotions in others allowing them to both remember you and feel good about you.  At the same time you will make the hours that you invest in your work more meaningful.

 

Contact: Marilyn Petrokubi or Rob Lieberman at info@timesteps.com or 973-669-1930
 
TimeSteps Productions, Inc.  www.timesteps.com