| Super Special | |
For this month's SUPER SPECIAL we are offering 25% OFF list pricing on the following two quality jackets. Each jacket is made of 100% sueded microfiber with a water-repellent finish and comes in a variety of colors and sizes up to 5XL. Both are perfect for golf, an outdoor uniform or
any other outdoor activity.
  refer to code: ssaug10 |
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August, 2010 Motivation Monthly |
Greetings!
Hello and welcome to Corporate Motivation Inc.'s monthly newsletter. This month we are talking wearables (AKA anything you can wear). One of the advantages wearables have, over other promotional products, is they turn the wearer into a walking billboard; taking your message everywhere they go. Depending on the quality of the wearable, the wearer will keep the wearable for several years, which results in a very effective and relatively inexpensive marketing campaign.
As always, our newsletter, will provide you with tips on being green and exclusive special offers. Enjoy!
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What's Considered a Wearable?
 Casual: polos, active wear, sportswear
Business: wovens, blazers, sweaters
Uniforms: sports, industrial, hospitality
Outer Wear: fleece, jackets, rain gear
Caps/Hats: baseball, stocking, theme (cowboy hats, derby etc.) performance wear
Bags: paper, plastic, canvas, mesh, vinyl, leather and
hard sides
Accessories: ties, scarves, socks, underwear,
umbrellas and more
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A Second Drink From the T-Shirt Well
February, 2010 John Bello made his small beverage brand SoBe so viable that PepsiCo
saw fit to snap it up for about $370 million. How did he do it? Among
the many tricks Bello used to build a grassroots following for the brand
was a heavy dose of branded promotional products featuring SoBe's now
iconic lizard logo.
Now, a decade after Pepsi acquired his beloved brand, Bello is at it
again with a new brand: Adina Holistics. To get his line of herbal
elixirs noticed, he is going back to his old tricks - namely giving away
plenty of branded products. This time around, he is leveraging his
monkey logo and sayings like "Drink no evil!"
"At SoBe we gave away 400,000 T-shirts via our in-store offers over
five years," says Bello. Why do it again? "Simple logic: This is a
consumer reward and continuity device." Adina Holistics consumers can
collect three under-the-cap "herbalisms for life" to get a free "Show me
the monkey" or "Got herb?" T-shirt.
The offer is "one point-of-sale piece that always gets put up because
it is something that the store owner or manager is doing for the
consumer; something for nothing complements the store and the consumer
gets a T-shirt as a bonus," says Bello. "Most companies are too small or
too big to make this happen. At Adina, it is job number one, all day,
every day."
As of press time, more than 5,000 shirts had been requested. "They
are already being offered on eBay," says Bello. "With slippage, that's
about 10,000 cases out the door just for redemption and a huge number of
'Drink no evil' advertising impressions."
Part of the trick is having cool giveaways and a cooler logo, says
Adina Chief Marketing Officer Bruce Burke. "We have an icon that appeals
to young and old. It goes beyond just the beverage and lends itself to
promotional products. People have asked for the file so they can screen
their own T-shirts. Another woman wanted it tattooed on her back. We
know we have a very nice symbol for years to come."
By Kenneth Hein
Wearables Magazine March 2010
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T-Shirts! T-Shirts! T-Shirts!
Question: What is the one article of clothing that dominates the wearables market? Answer: T-shirts! T-shirts have been and will continue to be the top-selling wearable item for years to come. It's because it is one of the most inexpensive and effective ways to get your brand out there. T-shirts provide a very inexpensive billboard. A quality shirt can last for years and the wearer of that shirt will remember your company's message for just as long.
Did we mention we have t-shirts? If you are looking to order shirts for a company event, fundraiser, or outing, call us. We offer any style of t-shirt you would like. We can imprint any way you would want. If you would like to order shirts but are not sure what you would like on it, we will design one for you.
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We hope you enjoyed this month's newsletter. Please call or email us if you have any questions concerning wearables or any other promotional products. Be sure to take advantage of our coupon this month (see below). We are offering 20% off all wearables throughout the month of August.
Sincerely,
Corporate Motivation, Inc.
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