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Did You Know?
When choosing a promotional product to promote your business it is important to know that the consumer tends to keep certain products longer over others. The longer they keep the product, the more likely your advertising message will resonate with the consumer. The most important factor to the consumer when keeping a promotional product is the product's usefulness. Listed below is a breakdown of reasons as to why the consumer will keep a promotional product.
So that's why the consumer keeps their promotional products but what specific products is the consumer most likely to keep? Just as important, what promotional products is the consumer going to be more likely to recall the company's message and/or product? According to a recent study, the top promotional products with the greatest advertiser message recall due to usefulness or uniqueness are:
1. Pens
2. Calendars
3. Coffee Mugs
4. Magnets
5. MP3 Players
6. T-Shirts/Golf Shirts
7. Tote Bags/Bags
8. Gift Baskets of Food
Some more interesting facts as to what specific promotional products the consumer is keeping and remembering:
91% of consumers surveyed reported having at least one promotional product in their kitchen. The most frequently cited products being: calendars, bag clips, coffee mugs/cups, bottle openers, hot pads, ice cream scoops, glasses, jar lid openers, koozies, mortar and pestles, pens, pizza cutters, note pads, water bottles and bags.
74% of consumers surveyed reported having at least one promotional product in their work space. The most frequently cited products being: pens, calculators, calendars, bags, coffee mugs, binders, paperclip dispensers, hand sanitizers, highlighters, letter openers, magnifiers, magnets, sticky pads, mouse pads, squeeze balls, stickers, water bottles, desk mats, flash drives, paper weights, rulers, coasters, clocks, and notebooks.
All of the above mentioned facts are from a study conducted by PPAI Research and fielded through MarketTools, Inc. 2009.
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