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Greetings!
Welcome to our second monthly newsletter. The Holiday Season is here and we are in the
giving mood. So, below you'll find some special offers on apparel, food items, blankets and more (not to mention the specials listed on our website). Also make sure to check out our twitter and facebook pages where we offer even more special offers throughout the week. |
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Promotional Products Top Traditional Media As Preferred
Advertising Choice
In a 2009 study of the advertising purchasing habits of end buyers, respondents ranked promotional products as their top advertising choice over mainstream media including television, newspaper and internet. The study, a survey of more than 1,000 buyers, was conducted by researchers at Louisiana State University and Glenrich Business Studies for Promotional Products Association International (PPAI), Irving, Texas (November 24, 2009)
Participants were asked to evaluate promotional products, television, direct mail, newspapers, consumer magazines, trade publications, internet and social media with regard to eight attributes associated with marketers' needs. Of those, promotional products outranked the other media in five categories (see bold). Attributes evaluated were:
- Ability to achieve long-term memorability at the cost of paying only for a single exposure
- Flexibility to fit the cost of the medium to available budget
- Ability to bond audience to advertiser so as to promote repeat business
- Audience friendly (i.e., not so likely to offend or be regarded as a nuisance)
- Ability to generate traffic (e.g., stores, tradeshows, events)
- Best cost-per-thousand (CPM) to reach selective or niche audiences
- Ability to personalize messages or recipients' names
- Best cost-per-thousand (CPM) to reach mass audiences
This article was taken from portions of an article written by Kieth Vincent from PPAI.
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SAVE 20% OFF OF THE LISTED PRICE IF ORDERED BEFORE 12/31/2009!!! | |
| ON SALE!!! |
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100% nylon rip stop quilted body with water repellent finish, stand-up collar, full-zip front with contrasting taping and rubber pull with bungee/rubber attachment, vertical right chest zipper pocket and on-seam front pockets with covered zipper, stretch rib cuffs and bottom, Zocket, inside
PDA and MP3 pockets with bungee loops for earphone wires, 100% polyester, 140 gsm Thermathin insulation. Imported
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| ON SALE!!! |
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Stay warm this holiday season with this Microfiber Plush Blanket. It is 50"X60" features a Folded Double Needle Edge and a nylon strap for easy travel. | |
| ON SALE!!! |
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This genuine European crystal bowl, made for us by Shannon, features an elegant diamond pattern. It will be a permanent reminder of your thoughtfulness. With each Shannon crystal diamond bowl we include your choice of Chocolate Covered Almonds, Choice Virginia Peanuts, or Extra Fancy Jumbo Cashews. We will carefully tie this gift together with gold foil-stamped sheer burgundy ribbon. The Shannon lead crystal diamond bowl is imported. Food gifts are great for sharing and ideal for any holiday! | |
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We would like to take this opportunity to wish you and your loved ones a safe and happy holiday season and look forward to future opportunities to serve you.
Sincerely,
Corporate Motivation, Inc.
312-867-7111 |
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CORPORATE MOTIVATION, INC.
1332 N. Halsted Street, Suite 403
Chicago, IL 60642
PH: 312-8677111 FX: 312-867-7179
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