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Professional Women's Business Network
Meetings
Various Dates
For more info: PWBN
Lower Bucks Chamber
Bucks Business Connect
Thursday, July 12
8-9:15 am
RSVP: LBCCC
Women's Business Forum
Summer Social
Wednesday, July 18
6 -8 pm
For more info: WBF
Lower Bucks Chamber
Business Card Exchange
Wednesday, July 18
4:30-6:30 pm
For info:LBCCC
Central Bucks Chamber
Business Card Exchange
Thursday, July 19
5-7 pm
For more info: CBCC
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Strategic Partners
Management & Human Resources Consulting Advertising & Graphic Design Creative Agency Graphic Design Graphic, Web & Email Design |
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Greetings!
Happy Summer! I hope you've been taking some time to relax and enjoy the long days!
Richard Associates has developed the "Marketing Matters" seminar series that covers networking, marketing and other business topics to help you succeed. You'll find more details highlighted below in the "Newsworthy" section.
At Richard Associates, we work with businesses to develop marketing strategy and specialize in marketing program execution to help make your business as effective and successful as it can be.
If you'd like to improve your marketing efforts, I encourage you to call or email us to find out how we can partner with you to get results.
Thinking about providing a new product or service? Read "Jumpstart Your Business" below to find out how to develop it. There's also a list of local networking events, a networking tip, and links to interesting articles. Enjoy!
Best regards,
Susan Richard
P.S. Enjoy the 4th and don't forget to take time this summer to relax and recharge! |
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Product Development
The process of product development includes various stages of review. You already have your initial product or service that you are providing to your customers. It might be time to introduce a new version or extension of your product. How can you find out if it's the right decision?
Brainstorming
Without initial judgment, create a list of new products or services by yourself or with colleagues. Next, review your ideas and see which are truly feasible with regard to your business, branding, and financial situation. This allows you to pare down the list into the best and most practical ideas.
Market Evaluation
Once you've decided on your new product idea, review the financial aspects as well as the market potential. How much will it cost to produce, and what facilities and materials are required? Where will you find resources for supplies? Who is your target market and are they ready for this product? Is there a competitive product already on the market, and how is yours different? These are key elements to determining if you should proceed with your product development.
Development and Testing
The needs and wants of your target market will determine the design, packaging, color and other physical features of your product, so you need to know who will use your product. In this way, you can create a product that is easy-to-use, attractive and appealing to the consumer. Once you've created the actual product and packaging, you will be able to define the true costs and timing of the production process.
Bringing It to Market
Test market your product in a limited area, then expand into larger markets. This will ensure that the product performs well in an actual sales environment, and allow for refining features and production needs prior to full-scale rollout. In this final stage of planning and development, marketing strategy, production process, and sales force should be in place. |
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Looking for Your Next Opportunity
Your career is in transition, or maybe you're looking for a new challenge. Networking is a great way to make connections! Research local business organizations, seminars, and trade conferences to find the best place for your networking efforts. These are opportunities to meet people and build relationships.
When you attend an event, it helps to be prepared, so have a goal in mind. How many people do you want to meet? What message or career highlight do you want to convey? Have you practiced your "elevator pitch"?
Conveying confidence when meeting new people is the first step to making great connections! And, don't forget to follow up. |
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Seminar Series
We are planning more seminars and collaborations with speakers for the Fall to give you the information you need to achieve your goals. They are part of the "Marketing Matters" series which covers networking, marketing and other business topics to help you perform at the highest level.
Target Marketing
Make your advertising a superhero! We will be partnering with Gregg Oliver of GO Direct to discuss target marketing and evaluating ads in The Dynamic Duo: Target Marketing & Great Creative. Fall dates to be announced.
Networking
To enhance your professional skills, join us for Networking I: Successfully Promoting Yourself and Your Business. Maximize your efforts by creating a great "30-second commercial" and making a favorable first impression! New dates will be added soon!
In addition, join us for the 4-Week Business Success Program. This program allows you the opportunity to focus on specific aspects of your business over a 4-week period to get ahead of your competition...fast! Visit our website for more info.
Take a look at our colorful and easy-to-navigate website to find out more about our services! Plus, don't forget to "like" us on Facebook. |
Watch This
How can you create compelling video to market your business? Find a pro and use it across channels. For more tips, read this article from Entrepreneur.com.
Women and Social Media
When marketing to women, give them something they need and make it easy-to-use. Read more about women-owned businesses and how to reach them in this article from ForbesWoman. |
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Richard Associates...Your Marketing Partner
At Richard Associates, we provide customized marketing services to help you succeed. From advertising that works to seminars designed to enhance your professional skills to business consulting that focuses on your goals, our services are developed with your needs in mind.
We understand that marketing is an investment in your business. And, you'd like a return on that investment. That's why we focus on results-oriented efforts that measure your success.
We build client relationships into marketing partnerships. Working with you.
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