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Professional Women's Business Network
Meetings
Various Dates
For more info: PWBN
Lower Bucks Chamber
Bucks Business Connect
Thursday, May 10
8-9:15 am
RSVP: LBCCC
Lower Bucks Chamber
Career Women on the Move
Bensalem Twp Country Club
Tuesday, May 15
8:00 am-1:30 pm
For info: LBCCC
Lower Bucks Chamber
Business Card Exchange
Wednesday, May 16
4:30-6:30 pm
For info: LBCCC
Central Bucks Chamber
Business Expo & Business Card Exchange
Delaware Valley College
Wednesday, May 16
2-7 pm
bce 5-7 pm
For info: CBCC EXPO
PWBN Amazing Connections Expo
Spring Mill Manor
Wednesday, June 6
8 am-4 pm
For info: PWBN EXPO
Central Bucks Chamber
Business Card Exchange
Wednesday, June 20
5-7 pm
For more info: CBCC
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Strategic Partners
Management & Human Resources Consulting Advertising & Graphic Design Creative Agency Graphic Design |
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Greetings!
Happy Spring!
I hope the warm weather has brought you more business! In recent weeks, I've been approached for a number of different types of projects and presentations. I love variety in my work!
Richard Associates has developed the "Marketing Matters" seminar series that covers networking, marketing and other business topics to help you succeed. The spring schedule is highlighted below in the "Newsworthy" section. Additional dates continue to be added.
At Richard Associates, we specialize in business and image consulting as well as marketing program execution to help make your business as effective and successful as it can be.
If you've been thinking, "how can we improve our marketing efforts?" I encourage you to call or email us to find out how we can partner with you to get results.
Take a look at our colorful and easy-to-navigate website to find out more about our services! Plus, don't forget to "like" us on Facebook.
Your communication style is a reflection of you and your business. Read "Jumpstart Your Business" below to find out how your emails can express a more professional image. There's also a list of local networking events, a networking tip, and links to interesting articles. Enjoy!
Best regards,
Susan Richard
P.S. Check out the dates below and then mark your calendar for our "Marketing Matters" seminar series. Plus, we are developing group discussions for the "4-Week Business Success Program." Look for more info soon! |
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Email Etiquette
Developments in technology, like smartphones, have become great tools in business. At the same time, as we conduct business more quickly, we cannot discard basic rules of etiquette in our written communications. Try to incorporate the following tips when you send an email.
Subject Line
The subject line is meant to be a short description of the content of the email. It should not be a message itself. In addition, if you have an ongoing project or subject, use the same format for naming to make it easy to search at a later date.
Body Copy
Greet your reader using a salutation such as dear, hello, or good morning. Create a concise, clear message. If you have a series of deliverables, use bullets or numbers as a checklist. Boldface key dates. Separate different ideas into paragraphs. Do not use all caps (perceived as yelling), all lowercase (not proper grammar), or texting abbreviations (not professional). Use punctuation, proper grammar, and correct spelling. Your email should be a message, not a document. If it's an involved concept, create a document as an attachment.
Signature
Sign off with best regards, sincerely, or another professional phrase. Include your contact information at the bottom of your message. Use your name and company name, possibly your logo, plus your phone number, email address, and website link. All of the lines should be the same font, color and point size for easy readability and to convey that it is one piece of information. Some people like to include a tagline or quote that is meaningful to their business focus. This may be a different font or type style, such as italicized or bold, to make it stand out, but not overwhelm.
Be sure to review your email prior to clicking "Send" to ensure all relevant information is included, and is clear for your reader. |
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Open-Ended Questions
When speaking with new contacts, try to use open-ended questions to keep the conversation going. If you ask questions that only require "yes" or "no," it will be a quick discussion.
But if you ask questions like, "What does your company specialize in?" or "Who is your ideal client?" or "What do you look for in good employees?" you will be on your way to meaningful information that allows for additional questions. |
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Seminar Series
Our seminars and collaborations with speakers are going great! They are part of the "Marketing Matters" series which covers networking, marketing and other business topics to help you perform at the highest level.
On Thursday, May 10, we will be teaming up with Sherry Shoemaker of Voice of Assurance Life Coaching to present Inside/Out: Building Confidence in Your Life and Business, discussing how touncover your hidden confidence from the inside out and develop your best business presence. Get more information and register here.
Target Marketing
Can your advertising save the day? For a seminar on Thursday, June 14, we will be partnering with Gregg Oliver of GO Direct to discuss target marketing and evaluating ads in The Dynamic Duo: Target Marketing & Great Creative. For more information and to register, click here.
Networking
To enhance your professional skills, join us for Networking I: Successfully Promoting Yourself and Your Business. Maximize your efforts by creating a great "30-second commercial" and making a favorable first impression! New dates will be added soon! In addition, we are developing the 4-Week Business Success Program. You'll have the opportunity to focus on specific aspects of your business over a 4-week period to get ahead of your competition...fast! Look for more info in the coming weeks! |
Great Marketers
How can you get people talking about your services? Read more about the 7 principles of word-of-mouth and buzz marketing in this Forbes.com article.
Introductions
What's the correct protocol for introducing your acquaintances to each other? Check out this eHow.com article to get all the details. |
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Richard Associates...Your Marketing Partner
At Richard Associates, we provide customized marketing services to help you succeed. From advertising that works to seminars designed to enhance your professional skills to business consulting that focuses on your goals, our services are developed with your needs in mind.
We understand that marketing is an investment in your business. And, you'd like a return on that investment. That's why we focus on results-oriented efforts that measure your success.
We build client relationships into marketing partnerships. Working with you.
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