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Professional Women's Business Network
Meetings
Various Dates
For more info: PWBN
Central Bucks Chamber
Business Card Exchange
Wednesday, Mar. 7
5-7 pm
For more info: CBCC
Lower Bucks Chamber
Percolator Meeting
Thursday, Mar. 8
8-9:15 am
For more info: LBCCC
Central Bucks Chamber
Women in Business
Gourmet Getaway
Spring Mill Manor
Tuesday, Mar. 20
5:30-8 pm
For info: CBCC GG
Women's Business Forum
IDEAS Expo
Spring Mill Manor
Wednesday, Mar. 28
8 am-3 pm
For more info: WBF EXPO
Lower Bucks Chamber
Business Expo
King's Caterers
Wednesday, Mar. 28
3-7 pm
For info: LBCCC EXPO
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Greetings!
I hope your year is off to a great start! I have been working hard creating some new programs and seminars to help professionals perform at their highest level.
Richard Associates has developed the "Marketing Matters" seminar series that covers networking, marketing and other business topics to help you succeed. The spring schedule is highlighted below in the "Newsworthy" section. Additional dates will be added. Look for more information in the coming weeks.
At Richard Associates, we specialize in business and image consulting as well as marketing program execution to help make your business as effective and successful as it can be.
If you're wondering how you can improve your marketing efforts, I encourage you to call or email us to find out how we can partner with you to get results.
We've gotten great response to our updated website. Take a look at the new, colorful and easy-to-navigate site! Plus, don't forget to "like" us on Facebook.
The colors you choose for your business and communications have meaning. Read more in "Jumpstart Your Business" to find out how your colors are interpreted. There's also a list of local networking events, a networking tip, and links to interesting articles. Enjoy!
Best regards,
Susan Richard
P.S. Check out the dates below and then mark your calendar for our "Marketing Matters" seminar series. Plus, look for more information on the "4-Week Business Success Program" in the next few weeks. |
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What Colors Mean
Business colors can be subtle communicators. Did you ever notice that many banks have blue or green in their logos? Why would UPS use brown as its main color? Read on to find the hidden messages and how we interpret them.
Cool Colors
Cool colors, like blue and green, convey a sense of calm. They appear smaller than warm colors, and visually recede on the page. Blue represents water, the sky, and is a universal color. When a group of people are deciding on a color, the consensus is most often a shade of blue. It conveys importance and confidence, and is associated with stability, unity, and conservatism. Green represents plant-life, trees, and grass, and is restful. It conveys balance, harmony, and stability.
Warm Colors
Warm colors, like red and orange, convey a sense of excitement. They appear larger than cool colors, so they can be used in smaller amounts and still make a statement. Red is a hot, strong color, and increases rate of respiration and blood pressure. Many countries use red in their flags. It conveys power, danger, emergency, and suggests speed and taking action. Yellow represents sunshine, and is a good companion color. It conveys happiness and joy. It is also the first color seen on the color spectrum, which is why it is used on hazard and other warning signs for traffic. Orange is a vibrant color that is stimulating and represents citrus and good health.
Mixed Colors
Mixed colors, like purple, convey intrigue because they calm and excite. Purple, with its cool blue and warm red, represents royalty and is associated with nobility and spirituality. In its deeper tones, it conveys riches. In its lighter tones, it is romantic and delicate.
Neutral Colors
Neutral colors, like white and black, convey unity, and help to focus other colors or tone down overpowering colors. Cool neutrals are white, ivory, and gray. White goes with almost any color. It makes jewel tones (red, blue, green) look brighter and more prominent. It conveys purity and cleanliness. Ivory is a soft neutral that conveys understated elegance. Gray is a balanced neutral. It conveys storm clouds or mourning. Warm neutrals are black, brown, and beige. Black is the absence of color. It conveys mystery, sophistication, and elegance. It works well with jewel tones. Brown is a natural, down-to-earth neutral. It represents wholesomeness, dependability, simplicity, and honesty. Beige is a calm neutral that conveys the warmth of brown and crisp coolness of white.
What do your business colors reflect?
Trivia
Since it's an Olympic year, here's a little color trivia:
Each of the five Olympic rings represents a color in every national flag in the world.
(Source of color meanings information: About.com "Color Meanings: The Symbolism of Color and Colors That Go Together" by Jacci Howard Bear) |
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Building Relationships
The goal of networking is to build mutually beneficial relationships. One way to start is to invite new contacts to meet for coffee to find out more about their businesses. In your conversation, be sure to ask key questions about their focus and ideal clients, so you can provide the best referrals.
Don't forget to share the same information about your business! |
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Seminar Series
Our schedule of spring seminars is shaping up! We'll be presenting the "Marketing Matters" series which will cover networking, marketing and other business topics to help you succeed.
Target Marketing
For a seminar on Thursday, April 12, we will be partnering with Gregg Oliver of GO Direct to discuss target marketing and evaluating creative in The Dynamic Duo: Target Marketing & Great Creative. For more information and to register, click here. Networking To enhance your professional skills, join us for Networking I: Successfully Promoting Yourself and Your Business on Tuesday, April 17. Maximize your efforts by creating a great "30-second commercial" and making a favorable first impression! For more information and to register, visit the event page.
Confidence
Later in the spring, we will be teaming up with Sherry Shoemaker of Voice of Assurance Life Coaching discussing how to increase your confidence and develop your best business presence. In addition, we will be introducing the 4-Week Business Success Program. You'll have the opportunity to focus on specific aspects of your business over a 4-week period to get ahead of your competition...fast! Look for more info in the coming weeks! |
Facebook Advertising
Many businesses find Facebook to be a great source of leads. Can your business benefit from paid advertising on Facebook? Read this Entrepreneur.com article to find out.
Issuing an Apology
Your company has made a mistake. How can you make it right for the customer? This Inc.com article has the details. |
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Richard Associates...Your Marketing Partner
At Richard Associates, we provide customized marketing services to help you succeed. From advertising that works to seminars designed to enhance your professional skills to business consulting that focuses on your goals, our services are developed with your needs in mind.
We understand that marketing is an investment in your business. And, you'd like a return on that investment. That's why we focus on results-oriented efforts that measure your success.
We build client relationships into marketing partnerships. Working with you.
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