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Lower Bucks Chamber
Percolator Meeting
Thursday, Dec. 8
8-9:15 am
Central Bucks Chamber
Holiday Open House
Thursday, Dec. 8
1:30-4 pm
For more info: CBCC
Women's Business Forum
Mastermind - Newtown
Homewood Suites
Friday, Dec. 9
12-1 pm
For more info: WBF
Lower Bucks Chamber
Business Card Exchange
Tuesday, Dec. 13
4:30-6:30 pm
RSVP: LBCCC
NBPA Holiday Party
Members Only
Wednesday, Dec. 14
6-9 pm For more info: NBPA
Women's Business Forum
Mastermind - Doylestown
James Lorah House
Wednesday, Dec. 21
7-9 pm
For more info: WBF
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Greetings!
It's the holiday season and the end of year rush is here! In the midst of the chaos, take some time to spend with family and friends and really appreciate all that life has given you.
We're very excited that our updated website recently launched. Take a look at the new, colorful and easy-to-navigate site!
This year Richard Associates introduced a seminar series that covers networking, marketing and other business topics to help you succeed. A new spring schedule is in the works. Look for more information in the coming weeks.
At Richard Associates, we specialize in business and image consulting as well as marketing program execution to help make your business as effective and successful as it can be.
Creating solutions for customers is key to good business. This newsletter discusses building customer relationships. There's also a list of local networking events, a networking tip, and links to interesting articles.
Happy Holidays!
Best regards,
Susan Richard |
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Building Customer Relationships
In recent years, the buyer-seller relationship has changed. The customer has more power than ever before. She researches extensively online prior to ever contacting or visiting your business. Because of this, you need to consciously build relationships with your customers by actively communicating and proactively providing solutions.
Impact
Communications with potential and current clients should have meaning. You need to demonstrate the impact your business will have on their lives. As you do this, you'll find customers who are more responsive to your messages. This is especially true for social media. As the dialogue progresses, trust develops and your customers will be more apt to recommend your business to their contacts. By working at the relationship, you have loyal clients and also create advocates of your business.
Cross-Selling
We all know that it costs more to bring on a new client than it does to develop an existing client. So how can your product or service be enhanced to expand the work you are doing with your current clients? Are there different services you offer that can be presented in a package? Has your client mentioned additional services that would help her? Step up and provide them. Try to do a quarterly review of your clients, so that you can be proactive in proposing solutions.
Communicating with clients and creating a dialogue builds a foundation of trust and partnership in your business relationship. Remember, people do business with people they know, like and trust. |
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Networking Groups
At this time of year, you've probably started planning for next year. It's a great time to review the connections you made and the prospects you met. Where did you meet the most? This is a way for you to evaluate your networking groups.
Take a look at the investments you made in terms of money, time, and effort in being a part of the group. Was it beneficial to you and your business? If it was, continue to work at those relationships. If not, research new groups and expand your networking circle. |
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New Website
Richard Associates has a new website. It's bright, colorful and easy-to-navigate. And, we've added new services.
Click here to take a look! It's a great way to find out more about who we are and the services we provide.
Seminar Series
We are developing an updated schedule of spring seminars. We'll cover networking, marketing and other business topics to help you succeed. Look for more info in the coming weeks! |
Connecting with Prospects
Building relationships with prospects can lead to more sales. Take a look at this Entrepreneur.com article on ways to create personal connections.
A Better Resume
Develop your resume to express your experience, and help the reader focus on you. Read more on the importance of words and those to take out of your resume in this Forbes.com article. |
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Richard Associates...Your Marketing Partner
At Richard Associates, we provide customized marketing services to help you succeed. From advertising that works to seminars designed to enhance your professional skills to business consulting that focuses on your goals, our services are developed with your needs in mind.
We understand that marketing is an investment in your business. And, you'd like a return on that investment. That's why we focus on results-oriented efforts that measure your success.
We build client relationships into marketing partnerships. Working with you.
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