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Lower Bucks Chamber
Percolator Meeting
Thursday, Sept. 8
8-9:15 am
Central Bucks Chamber
Women in Business Breakfast Meeting
Thursday, Sept. 8
8 am
RSVP: CBCC
Lower Bucks Chamber
Business Card Exchange
Tuesday, Sept. 20
4:30-6:30 pm
RSVP: LBCCC
Central Bucks Chamber
Business Card Exchange
Wednesday, Sept. 21
5-7 pm
For more info: CBCC
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Greetings!
Where has the summer gone? While I've spent some time at the shore, it's gone too fast. But let's get ready for fall! I grew up in a household of teachers, so I have always lived by an academic calendar. I like the school year because it brings a "normal" schedule. Are you ready to get back to your regular routine?
I'm excited to announce the start of a seminar series presented by Richard Associates. We will be covering networking, marketing and other business topics to help you succeed. Our first seminars will be held on Sept. 27, Oct. 18, and Nov. 15. The details for the first two presentations are outlined in the Newsworthy section below. I hope you will be able to join us!
At Richard Associates, we specialize in business and image consulting as well as marketing program execution to help make your business as effective and successful as it can be.
This newsletter includes suggestions for using social media. There's also a list of local networking events, a networking tip, and details about our new seminar series. Enjoy!
Best regards,
Susan Richard
P.S. Our seminar series focused on networking, marketing and other business topics starts on Tuesday, Sept. 27. Join us! |
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Social Media
Do you use social media, like LinkedIn, Facebook, or Twitter? I hope so. It's one of the best and most cost-effective ways to keep your business in the forefront. Essentially, you need social media for your business to be visible online. By using specific keywords, creating and adding to discussions, and writing a blog or tweeting, you increase the probability of your business being "found" on the Internet. You become an expert because people find you and follow you.
Because you will be considered an expert, you need to be sure that your profiles and messages match your mission and branding. Once it's on the Internet, it can't be retracted. Take time to ensure that your messages are clear, engaging and relevant to your contacts.
And, while technology is a powerful tool, social media is just one aspect of an integrated marketing strategy. So continue to reach out to your clients and colleagues using more traditional media as well. Also, there is nothing like meeting someone in-person to understand who they are. Set up meetings for coffee or lunch, join a committee, or become involved in an association to be visible and get to know others.
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Arrive Early, Stay Late
It's important to arrive early and stay late at networking events so that you are sure to have the opportunity to make as many contacts as possible. By arriving early, you are able to scan the room as others arrive to decide who you would like to approach. In addition, you can talk to the organizers or sponsors of the event before it gets too crowded.
Staying late allows you to follow-up with earlier contacts or connect with people who may have been delayed at the office. A chance introduction could lead to your best contact! |
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Seminar Series
Richard Associates is excited to be unveiling a seminar series focused on networking, marketing and other business topics.
Join us for:
Networking I: Successfully Promoting Yourself and Your Business
How do you walk into a room full of strangers and successfully promote your business? Susan Richard, MBA of Richard Associates Marketing Consulting will provide step-by-step directions to improve your networking skills and maximize your efforts.
You will learn how to:
1. Present yourself and your company
2. Create a "30-second commercial"
3. Make a favorable impression
This seminar is ideal for new grads, entrepreneurs, and established businesspeople.
Tuesday, Sept. 27
Doylestown Hospital Health and Wellness Center, Warrington, PA
7:30 a.m Registration
8:00-10:00 a.m. Program
$49 per person
$39 early-bird registration
Save when you register early!
Networking II: Making Connections and Building Your Referral Network
Do you know how to make connections that last and create a no-cost sales force that keeps business at your door? Susan Richard, MBA will show you how to use your time most effectively to find and connect with people who will help you succeed.
You will learn how to:
1. Find the best opportunities
2. Make quality connections
3. Create a referral network
Tuesday, Oct. 18
Doylestown Hospital Health and Wellness Center, Warrington, PA
7:30 a.m. Registration
8:00-10:00 a.m. Program
$49 per person
$39 early-bird registration
Save when you register early!
Enhance your skills...Improve your business! |
Young People and Technology
Do you think young people are only interested in technology? Take a look at this Wall Street Journal article on a personal touch they crave.
Great Websites
You want your website to be informative, easy-to-use, and unique. How can you create a great website? Read more in this article from OpenForum. |
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Richard Associates...Your Marketing Partner
At Richard Associates, we provide customized marketing services to help you succeed. From advertising that works to seminars designed to enhance your professional skills to business consulting that focuses on your goals, our services are developed with your needs in mind.
We understand that marketing is an investment in your business. And, you'd like a return on that investment. That's why we focus on results-oriented efforts that measure your success.
Our mission is to build client relationships into marketing partnerships. Working with you.
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