Richard Associates Newsletter

Happy Thanksgiving!

During these crisp Fall days, with the leaves off of the trees, we are suddenly able to see vistas we couldn't see before. The beautiful rolling hills, a hidden house, the sunset. It's time to see things anew.

It's also a great time of year to look at our businesses as well, and plan for the success we can see in our future. How has your business evolved this year? What went well and what would you improve?

At Richard Associates, we specialize in business consulting and marketing program execution to help make your business as effective and successful as it can be.

Planning is the key to success. This newsletter includes an introduction to our new program: The 4-Week Business Success Plan. There's also a list of local networking events, a networking tip, and some interesting tidbits.

Enjoy the Holidays!

Best regards,

Susan Richard

The 4-Week Business Success Plan

Jumpstart your business for 2011

Richard Associates presents a new program, The 4-Week Business Success Plan, which includes four 2-hour work sessions to help your business succeed. Through in-depth discussions and professional development, you'll come away with a more-defined and robust approach to your business.

Budget and Goal-setting

Set goals that focus on your vision and financial resources for your business.

Branding and Your Message
Capture your ideal audience by differentiating your business from your competitors.

Marketing Planning and Promotion
Create a plan for the best way to reach your potential clients.

Networking Skills and Business Image
Learn to make key connections for business success.

With each session, you'll build on insights and ideas to achieve your business goals. Follow-up coaching sessions are available by appointment.

Invest in early planning and get ahead of your competition!

Networking Tip

30-Second Commercial

Take a few minutes and review your 30-second commercial. This is the way you describe your business when someone asks what you do for a living. You should be able to convey your message in 30 seconds.

Here are a couple of points to keep in mind: Are you being upbeat, positive, and clear? Are you using words that people who are not in your field will understand? Has your business changed over time and you need to emphasize other aspects of it?

It's a great time for planning to start fresh in the new year, and refresh your message.

Interesting Tidbits

Small Business Saturday

Celebrate your local small businesses by patronizing them on Saturday, Nov. 27. In this article presented by Open Forum, there are some innovative ideas to get people to shop local.

Remember Me?
Are you bad at remembering names? Take a look at this article for a few tips on how to improve.

Be Thankful

So many good things happen to us during the year. It's time to be thankful for all of the wonderful people who have crossed our paths...our friends and family, and those who help us along the way.

Get the attention you deserve!

Specializing in direct marketing, we focus your marketing dollars on results-oriented promotional efforts. Richard Associates also provides strategic advertising guidance for small to mid-size businesses. So whether you're just starting up or need a jumpstart, we can help you plan ahead and allocate your marketing budget to get the attention you deserve!

Richard Associates

618 Palmer Lane

Yardley, PA 19067

215-595-8959