Richard Associates Newsletter

Before you run off for vacation, take a look at your marketing strategy. Who is your ideal audience? Are you reaching them? If not, take a look at who this potential customer really is, and the best way to contact them.

At Richard Associates, we specialize in strategic consulting and marketing program execution, so that you can allocate your budget to effectively reach your target audience.

In this newsletter, we'll take a look at niche marketing. There's also a list of local networking events, a networking tip, and some interesting tidbits.

Relax and enjoy!

Best regards,

Susan Richard

Niche Marketing

Finding your key audience

Successful marketing relies on knowing who your audience is and the best way to reach them. In the beginning, you may think that you have a product or service that everyone needs. But do you have the budget to market to everyone? Probably not.

Instead, carefully concentrate on a select few.

Choose primary target audience -- make a list of the attributes of your ideal client
Set marketing budget and objectives -- what is the best way to reach your potential client? How much can you spend to achieve desired revenue?
Expand to other markets -- once you have established your business with your primary target, build on that success to expand to similar and secondary markets

When you have created a solid reputation for your business in a small sector, your foundation is set. And with each new industry, it becomes easier to convey what your company does and how you can help.

Networking Tip

Return on investment
Use your time wisely when networking. Meet as many people as possible to diversify your contact base. Be active in a few associations.

Every few months, review your memberships to evaluate the return on your investment of membership dues as well as your time. Ask yourself: is this organization beneficial to my business? Have I gotten clients through my involvement? Has it been worth the amount of time I've devoted to it? If the answer is "yes" then stay with it; if the answer is "no" then find a different organization to fulfill your business goals.

Interesting Tidbits

Table Topics

Do you have difficulty answering questions off the cuff?

Learn to master impromptu speaking at professional events with these tips from Toastmasters.

Generate Referrals

Be reliable, build relationships, interact with customers. For more ideas on how to generate referrals, read this article from Open Forum.

Get the attention you deserve!

Specializing in direct marketing, we focus your marketing dollars on results-oriented promotional efforts. Richard Associates also provides strategic advertising guidance for small to mid-size businesses. So whether you're just starting up or need a jumpstart, we can help you plan ahead and allocate your marketing budget to get the attention you deserve!

Richard Associates

618 Palmer Lane

Yardley, PA 19067

215-595-8959