To achieve success, you need a vision for your business, which requires planning. List priorities for your lifestyle and create timelines to achieve each goal. What would you like to happen? Maybe it's increased foot traffic in your store, or introducing a new product line, or expanding your locations. All of these require developing a marketing strategy and budget. 

 

With expanded media and cable channels, consumers are now choosing which ads to pay attention to. They are not able to reflect on or respond to every ad they see. Do your ads create interest? Take a look at your current efforts and if you are not getting the results and viable leads you need, what can you do differently? By focusing on your ideal client and what is meaningful to them, you can create a message that resonates with your audience. Decide which media outlets work best for your business and go for it!

 

In order to get referrals, you need to provide outstanding service. Contact your current clients to survey them about their experience with your business. Are you meeting promised deadlines? Have there been any service issues? What do they like best about your company and why have they stayed with you? Once you know the answers, you will be able to emphasize these traits in your networking efforts. In addition, a survey provides an opportunity to ask your clients for a referral or testimonial, which leads to new business.