RICHARD ASSOCIATES
Marketing Consulting
 
The Grapevine
October 2009
In This Issue
Lectures
Business Events
Networking Tip
Interesting Tidbits
Go Phillies!
Lectures

Susan Richard photo 
Make Your  Marketing Plan a "Success Plan"!
Women's Business Forum
James Lorah House
Doylestown
Wednesday, Dec. 2
8-9 am
 
Marketing pros Susan Richard of Richard Associates and Pam Carroll of Carroll Consulting Group will lead a dynamic discussion to help you position your business for success in the new year. Participants will leave with 12 strategies to implement over the next 4 weeks. Make 2010 your best year yet!
 
Richard Associates specializes in results-oriented marketing efforts.
 
Our services include: 
  • Marketing Plans
  • Marketing Program Execution
  • Business Image Consulting
  • Lectures
  • Half-Day Strategic Sessions
Quick Links...
Greetings!

It's getting chilly out there! You may know that I spent a couple of years working at a winery in California. It was a great adventure for me! Right now is the harvest season, or "crush," in Wine Country. The vineyard manager and winemaker are reaping the fruits of their labor. They work very hard to capture the grapes at their peak to make the finest wine. And, really, their work has just begun.
 
Here in Bucks County, we are winding down. This is a great time to review how your business has fared this year and start planning for next year. Take a look at your marketing and advertising efforts: which ones worked and which didn't? How can you improve your business performance next year? Do you need help finding the best ways to advertise to your audience?
 
At Richard Associates, we specialize in results-oriented marketing efforts, so that you can make informed business decisions about future advertising and how to reach your customer. 
 
I believe that networking is a key force in connecting with potential customers, and enhancing your business image and reputation. In this newsletter, I've included upcoming events in the area, a networking tip, and some interesting tidbits. I hope you enjoy!
 
Cheers!
 
Susan Richard
Business Events 
Area events and meetings to build your network.
 
Oct. 21 Central Bucks Chamber seminar
Entrepreneurial Assistance Committee
"Sales Promotion"
8:30-10 am FREE
 
Lower Bucks Chamber business card exchange
Bristol Borough Business Association
4:30-6:30 pm
 
Oct. 29 Network Now meeting
New Member Orientation
Saxby's, Doylestown
6-7 pm
  
Nov. 4 Women's Business Forum meeting
James Lorah House, Doylestown
Speaker: Leslie Stiles
"How Women Can Do More Business in PA"
8-9:30 am
 
Central Bucks Chamber business card exchange
Bucks Country Gardens, Doylestown
5-7 pm
 
Nov. 6 NAWBO meeting
Saxby's, Doylestown
9-10 am
 
Nov. 7 A Day for All Women
Bucks County Community College, Newtown
7:30 am-4 pm
 
Networking Tip
Mark your calendar and go!  
Marketing your business in-person is just as important as your paid advertising efforts.
 
Challenge yourself: mark your calendar and attend a networking event.
 
Don't forget to set a goal, like meeting a certain number of people or telling people about a special event for your business. And, you'll reap the fruits of your labor.
Interesting Tidbits
Central Bucks Chamber of Commerce
If you are not a member yet, consider joining now. The Chamber is waiving its one-time application fee of $30 through Nov. 4. You can find the one page application on the Chamber's website on the Member Benefits page. As an Ambassador of the Chamber, I would appreciate it if you would list me as "referring member."
 
Body Language
First impressions make a difference. Check out this Marketing Ladder article on body language that provides great information to help you on a job interview or a sales call.
 
Tyrone Wells
Great singer-songwriter! I recently saw Tyrone Wells perform at World Cafe Live. Because of the connection he creates with his audience, he has a wonderful community word-of-mouth marketing effort through his website and other social media. Check him out...he's going to be famous!
Go Phillies! 
Can they do it again this year?  
The Phils are playing great! Can we hope for two in a row?
 
Go Phillies!
 
Get the attention you deserve!
 
Specializing in direct marketing, we focus your marketing dollars on results-oriented promotional efforts. Richard Associates also provides strategic advertising guidance for small to mid-size businesses. So whether you're just starting up or need a jumpstart, we can help you plan ahead and allocate your marketing budget to get the attention you deserve!
 
Richard Associates
618 Palmer Lane
Yardley, PA 19067
215-595-8959