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| Greetings!
I trust everyone enjoyed this amazing summer - welcome to September and back to school - I love the recent back to school campaign, "It's the most wonderful time of the year!" As a parent, who among us cannot relate to that?
How many of us took vacations, perhaps road trips? If so, I imagine you were prepared - you researched destinations, obtained maps, reserved hotel/motel/campsites, confirmed available amenities, local culture, weather, perhaps reviewed photos on the internet...
You knew where you were going, how to get there and a fair idea of what to expect - right?
Well, September's edition focuses on 3 mistakes that businesses often make with their promotional and advertising materials. When you plan your advertising dollars, your on-street visibility and even the look of your content, you are creating a road map not only for yourself, but for what your customers can expect when they do business with you. Set yourself up for success by working with professionals who can make these plans come together easily.
Don't forget to check out our special offer at the bottom of the newsletter.
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Featured Business |
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Decodent Dezigns
Modern art deco and
other decadent designs
on invitations, cards
and stationery.
"Creating invitations and cards for your special event"
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About Us |
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For years, businesses and organizations have counted on Go West Design Group to provide creative solutions with resonance. Go West Design Group is dedicated to reflecting your unique identity. Our consultative method identifies your distinctiveness early and highlights your strengths for maximum impact.
We commit to:
Engage with you in a strategic and collaborative process that respects your budget, timelines and most of all, your ideas!
Inform
your audience
with vibrant, relevant messaging and imagery that speaks to the heart as well as the head.
Inspire
trust in your products and services, so your target audience will take the next step with you.
Meet the Team:
Melinda Harris
Graphic Design & Project Management
Penny Sopel
Catherine Novak
Creative Writing & Social Media
Johanna St. Michael
Graphic Design & Illustration |
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3 Critical Mistakes Business Owners Make With Their Advertising Dollars.
#3. Trying to convince people.
Your customers understand your service and/or product but are not aware that they need it. Often what happens is businesses spend a significant portion of their marketing budget on convincing customers that they need their service and/or product.
I recently read an interesting article in the Financial Post. A small business owner saw the biggest change in her business when she hired a professional firm to help rebrand her services into something people would 'get'. Within a year her business increased 300%.
- Adjust your message into something people 'get' by highlighting the differences between your product and others, and explaining why it is better. You can make the difference stand out by incorporating an analogy. Analogy plays a significant role in decision making, perception, memory, creativity, emotion, explanation and communication.
For example, "Two Brains are better than one" (2000) used to market the introduction of the dual processor Power Mac G4s.
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3 Reasons Why People Are Ignoring Your Business.
#3. Signage.
When it comes to marketing your service or product, signage is extremely important. Yet it seems that more times then not it gets the least amount of attention. Have you ever got in your car in a great mood knowing you're going to go check out a sale at a store your friend told you about only to drive around the block unable to find where it is? Frustrated, you give up and either shop and spend your money elsewhere or simply go back home.
Signage gives a person the first impression and speaks volumes about that business.
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3 Visual Mistakes That Drive People Away From Your Content.
Have you ever picked up a cheap paperback from a generation back and found it almost unreadable?
Not long ago I placed a hold on a library book, but when it came in I nearly put it back on the shelf - even though it was a topic I was very interested in, and I'd read great reviews about the book.
The problem wasn't the message, it was the way the book was printed! Cheap, smudgy ink, and dense text crammed onto the page made me feel lost before I started the first words. Fortunately, print quality has increased ten-fold with the advent of new printing technologies - but there are still many ways to go wrong as you are writing your content.
Here are the mistakes to stay clear of...
...read more
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If you have a specific question you would like addressed, send it forward! Email us at info@gowestgroup.com
Your feedback and comments help us customize this publication with information you want to know. Let us know if these articles are helping you through the marketing, promotion and advertising maze.
So drop us a line, we are here to help!
We welcome your comments and look forward to being of service!
Warmly,
Go West Design Group Team
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Increase
your
exposure
with 1
of our 3 custom
touch point campaigns |
Spring into action and increase your market share! Generate interest and sales in your business. You will:
- increase recognition of your business
- reinforce your business as solid and successful - building clientele confidence
- stretch your advertising dollar while there is less "advertising noise" from your competition
- with effective design, well written content and targeted distribution your business is conveyed in a specific and selective way
- highlight what makes your business unique and dramatically different
- fixed monthly fee - no surprises
- generate interest and sales in your product and/or service
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| As an added bonus for purchasing any one of these packages we will include a new, refreshed design of your business cards for $350.00. Regular price: $500.00.
Email us today at info@gowestgroup.com to book your consultation. |
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