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Greetings!
Hello and welcome to June's edition - Effective Advertising.
How, where, what and when... All those questions asked through the years. With so many aspects to effective advertising it can be quite overwhelming...
We have chosen this topic because right now is a great time to advertise. While many companies have reduced their advertising exposure, you can increase your market share and establish your competitive advantage by staying forefront in your customer's minds.
Really! Read the statistics done by a McGraw-Hill Research study of over 600 businesses located at the end of the "Design and Effective Advertising" article.
Although most business advisors recommend that you enlist the talents and expertise of a design and marketing agency, to help you, we have compiled a condensed 'jump start' to effective advertising. Marketing and Advertising is a wise investment, not an expense. With the inclusion of performance metrics you can measure your ROI and enjoy the results!
Read on!
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Featured Business |
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SendOut Cards
"Changing Lives One Card at a Time"
SendOutCards is more than a greeting card company, it is a meaningful way to stay in touch with your clients. Letting your clients know you value their business, builds trust and loyalty.
Email us today
to learn more.
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About Us |
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For years, businesses and organizations have counted on Go West Design Group to provide creative solutions with resonance. Go West Design Group is dedicated to reflecting your unique identity. Our consultative method identifies your distinctiveness early and highlights your strengths for maximum impact.
We commit to: Engage with you in a strategic and collaborative process that respects your budget, timelines and most of all, your ideas!
Inform your audience
with vibrant, relevant messaging and imagery that speaks to the heart as well as the head.
Inspire trust in your products and services, so your target audience will take the next step with you.
Meet the Team:
Melinda Harris
Graphic Design & Project Management
Penny Sopel
Catherine Novak
Creative Writing & Social Media
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Design and Effective Advertising
Creating an effective advertising campaign (or single advertisement for that matter) can be overwhelming for any business.
The back end - includes market research, marketing & advertising plans, defining your target market, intention, objectives and quantifiable methods to measure results. These factors help you determine the advertising medium/vehicles that will reach your intended target market.
The front end - incorporates impactful design and content that clearly portrays the intention and objectives as defined in the back end. At the same time you highlight your business's unique attributes, and convey to your target audience why they will benefit from doing business with you.
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Is Advertising Essential to My Business?
The answer is yes. More importantly the question companies should determine is if they are doing the right type of advertising.
It can be extremely confusing to figure out where a business should advertise never mind which mediums and vehicles work best for their product or service.
Does radio advertising work better then newspaper advertising? Should you been in magazines? If so which ones? What about TV commercials? How about social media? The list goes on and on. Deciding which is the best or what combination will increase revenue, can be like walking through a mine field.
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Effective Advertising Copy: A Job for the Pros.
It's time to take your business to market! You've contracted out the development of a brand-new website, since you want it to look professional. You also commissioned a beautiful new logo that depicts perfectly what your company is about. Heaven knows, last time you drew anything was in high school. But times being what they are... you think about writing the copy for the business yourself. After all, you can read and write - right?
Think before you make that "economical" decision. Effective copy writing is trickier than it looks!
...read more
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If you have a specific question you would like addressed, send it forward! Email us at info@gowestgroup.com
Your feedback and comments help us customize this publication with information you want to know. Let us know if these articles are helping you through the marketing, promotion and advertising maze.
So drop us a line, we are here to help!
We welcome your comments and look forward to being of service!
Warmly,
Go West Design Group Team
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Increase
your
exposure
with 1
of our 3 custom
touch point campaigns |
Spring into action and increase your market share! Generate interest and sales in your business. You will:
- increase recognition of your business
- reinforce your business as solid and successful - building clientele confidence
- stretch your advertising dollar while there is less "advertising noise" from your competition
- with effective design, well written content and targeted distribution your business is conveyed in a specific and selective way
- highlight what makes your business unique and dramatically different
- fixed monthly fee - no surprises
- generate interest and sales in your product and/or service
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| As an added bonus for purchasing any one of these packages we will include a new, refreshed design of your business cards for $350.00. Regular price: $500.00.
Call today to book your consultation 250-383-5300. Or email us at info@gowestgroup.com |
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