May header

Greetings! 
 
Welcome to the inaugural edition of our monthly online publication "Touch Points". 
 
We hope to provide a resource that will help you through the marketing, promotion and advertising maze.  We'll also offer meaningful tips and resources to support you in growing your business and enhancing your marketing strategies.
 
See our special offer located at the bottom of the newsletter.
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In This Issue
What are Touch Points?
Why Does My Company Need Marketing?
How Do You Create Touch Points?

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About Us

For years, businesses and organizations have counted on Go West Design Group to provide creative solutions with resonance. Go West Design Group is dedicated to reflecting your unique identity. Our consultative method identifies your distinctiveness early and highlights your strengths for maximum impact. 
 
We commit to:
    Engage with you in a strategic and collaborative process that respects your budget, timelines and most of all, your ideas!  
 
Inform
your audience
 with vibrant, relevant messaging and imagery that speaks to the heart as well as the head.  
 
Inspire
trust in your products and services, so your target audience will take the next step with you.
 
Meet the Team:

mel photo

Melinda Harris
Graphic Design & Project Management
 

Penny Sopel photel

Penny Sopel
Marketing & Media Buying
 
 
 
Catherine Novak photo
 
Catherine Novak
Creative Writing & Social Media
 
What Are Touch Points?  
 
Contact point, customer contact, point of contact, brand touch point, customer touch point, etc...
 
 In a nutshell, Touch Points are all the ways and means (directly and indirectly) that existing and potential clients experience and interact with your business.
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Why does my Company Need Marketing?
 
I get asked this question all the time as there seems to be much confusion over what exactly marketing consists of and why it is necessary.  

I usually start by explaining that without effective marketing the competition gains new clients while your business revenues either remain the same or starts to deteriorate.

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How Do You Create Touch Points With Your Customers?
 
Have you ever watched video footages of a sea of penguins and wondered how a mother and baby penguin could possibly connect? 
 
What are the Touch Points that help them recognize each other?  While penguins have mysterious methods of finding each other in a crowd, so do humans in a business relationship.  Fortunately, our Touch Points aren't so mysterious. 
 
...read more
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If you have a specific question you would like addressed, send it forward!  Email us at info@gowestgroup.com
 
Your feedback and comments help us customize this publication with information you want to know. So drop us a line, we are here to help! 
 
We welcome your comments and look forward to being of service! 
 
Warmly,
Go West Design Group Team
 
Go West Design Group Inc.
t: 250-383-5300   f: 250-383-5399  www.gowestgroup.com   info@gowestgroup.com
Increase
your
exposure
with 1
of our 3 custom
touch point campaigns
 
Spring into action and increase your market share! Generate interest and sales in your business. You will:
  1. increase recognition of your business
  2. reinforce your business as solid and successful - building clientele confidence
  3. stretch your advertising dollar while there is less "advertising noise" from your competition
  4. with effective design, well written content and targeted distribution your business is conveyed in a specific and selective way
  5. highlight what makes your business unique and dramatically different
  6. fixed monthly fee - no surprises
  7. generate interest and sales in your product and/or service
As an added bonus for purchasing any one of these packages we will include a new, refreshed design of your business cards for $350.00. Regular price: $500.00.
 
Call today to book your consultation 250-383-5300.  Or email us at info@gowestgroup.com