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| Greetings!
As business owners we assess, identify and adjust - we have spent time and invested money to establish our business. Actually, it is more than time and money, isn't it? Our passion and belief is an integral part of the products and services we offer.
In this economy, one of the questions many businesses are asking is, "Rather than just survive, how do we thrive?"
Customer awareness of your product and/or service is critical if you are to retain and grow market share in a shifting market. Within this context, let's take a look at branding and why it is cricial to improving your bottom line.
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Featured Business |
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Decodent Dezigns
Modern art deco and
other decadent designs
on invitations, cards
and stationery.
"Creating invitations and cards for your special event"
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About Us |
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For years, businesses and organizations have counted on Go West Design Group to provide creative solutions with resonance. Go West Design Group is dedicated to reflecting your unique identity. Our consultative method identifies your distinctiveness early and highlights your strengths for maximum impact.
We commit to:
Engage with you in a strategic and collaborative process that respects your budget, timelines and most of all, your ideas!
Inform
your audience
with vibrant, relevant messaging and imagery that speaks to the heart as well as the head.
Inspire
trust in your products and services, so your target audience will take the next step with you.
Meet the Team:
Melinda Harris
Graphic Design & Project Management
Penny Sopel
Catherine Novak
Creative Writing & Social Media
Johanna St. Michael
Graphic Design & Illustration |
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The 3 Secrets to Effective Branding That Make Small Businesses Successful.
Know your market. An effective brand develops a relationship between the specific audience and the actual product/service. If you haven't defined "who" your specific audience is, how can you "speak" to them to initiate this process? When you speak to everyone, you speak to no one.
Making assumptions about your specific audience can lead to poor decisions, wasted resources and business failure. The narrower you define your specific audience the easier it will be to gather information about what that audience is looking for. Market research will help you develop an impactful brand that addresses your audience's needs.
When you know your specific audience:
- Your business resonates with them.
- You can build customer loyalty.
- You will develop targeted marketing efforts.
- You can consider narrowing your focus even further (marketplace niche).
- Businesses that establish niche markets are at a great advantage by removing competition.
- Have the opportunity of defining itself as a leader.
Do you know who your specific audience is?
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The Branding Buzzword.
When it comes to marketing, do you keep hearing the buzzword "branding"? What exactly does this mean and why is it important that your brand speaks to your specific audience?
Believe it or not I have a dictionary of marketing terms and I decided to quote right from this source. I looked up two different words because they go hand in hand. According to my dictionary "Brand awareness" and "brand image" mean the following:
Brand Awareness - "having knowledge of the existence of a BRAND. Because brand awareness is considered the first step in the sale, the primary goal of some advertising campaigns is simply to make the target market aware that a particular brand exists. Often, this effort alone will sell the product or service."
Brand Image - "qualities that consumers associate with a specific brand, expressed in terms of human behavior and desires, but also related to price, quality, and situational use of the brand. For example: A brand such as Mercedes Benz will conjure up a strong public image because of its sensory and physical characteristics as well as its price. This image is not inherent in the brand name but is created through advertising."
I couldn't have said it better myself. The meaning of each term is straightforward and broken down into layman's terms verses marketing gibberish....read more
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What do the Nike Swoosh, Golden Arches, Michelin Man, Jolly Green Giant and I Love NY all have in common?
Well to start with, you could probably picture each of these brand icons from memory. In fact, these images are so strong that they frequently appear without the company name attached, and we still know what they represent. They have become "visual brand icons" - symbols that represent their corporate brand.
Not many people know that "I 'heart' NY" was designed in 1975 to help boost tourism to the Big Apple. But today it is synonymous with New York City. The Michelin Man was created in France in 1989, and yet it is as popular today in advertising as he was then; selling everything from windshield wipers to maps ... and of course tires! In 1971 Nike started using the "swoosh" to represent speed and movement. I would say it has done that perfectly! ...read more
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If you have a specific question you would like addressed, send it forward! Email us at info@gowestgroup.com
Your feedback and comments help us customize this publication with information you want to know. Let us know if these articles are helping you through the marketing, promotion and advertising maze.
So drop us a line, we are here to help!
We welcome your comments and look forward to being of service!
Warmly,
Go West Design Group Team
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Increase
your
exposure
with 1
of our 3 custom
touch point campaigns |
Spring into action and increase your market share! Generate interest and sales in your business. You will:
- increase recognition of your business
- reinforce your business as solid and successful - building clientele confidence
- stretch your advertising dollar while there is less "advertising noise" from your competition
- with effective design, well written content and targeted distribution your business is conveyed in a specific and selective way
- highlight what makes your business unique and dramatically different
- fixed monthly fee - no surprises
- generate interest and sales in your product and/or service
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| As an added bonus for purchasing any one of these packages we will include a new, refreshed design of your business cards for $350.00. Regular price: $500.00.
Email us today at info@gowestgroup.com to book your consultation. |
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